Ep. 175 From Cleaning Houses to Building an Empire with Rocio Lozada

What do a perfectly packed lunch, a label maker, and a whole lot of hustle have in common? They’re all part of Rocio Lozada’s inspiring journey from cleaning homes to organizing lives - and launching one of Connecticut’s most recognizable Latina-owned businesses.

This week on MissionCTRL, Ramon and Jorge sit down en español with Rocio Lozada, founder of Rocio Organizer LLC, for a conversation that’s part telenovela, part business masterclass, and 100% motivational. Originally from Venezuela, Rocio arrived in the U.S. with little more than determination. She started by cleaning houses — but quickly realized her real gift was transforming chaos into calm through the power of home organization.

When she began sharing her ultra-organized lifestyle on social media - especially the flawless lunches she made for her husband - her brand took off. But behind the viral bento boxes is a savvy entrepreneur who’s built a thriving business, earned professional certifications, and now leads a growing team of organizing pros.

Rocio opens up about the mental and emotional side of clutter, why systems (not stuff) lead to peace of mind, and how she turned her natural talent into a profitable company. She also gives us the inside scoop on Latin Power, the community-focused event she created to uplift and unite Latino entrepreneurs across the state.

If you’re looking for inspiration, actionable branding tips, or just need a little push to clean out that closet - this episode is for you.

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Mission CTRL aims to ignite the innovative spirit inside us all through providing budding and successful entrepreneurs and community leaders with a platform to share their stories and inspire others. Tune in every Wednesday and catch up with the team at Peralta Design as we unleash the origin stories behind some exceptional leaders, share marketing/branding insights, and navigate the ever-changing currents of pop culture.

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