Ep 17: Mark Victor Hansen: Chicken Soup for the Soul, 144 Rejections & the Sales Mindset Behind 600M+ Books

How does a book get rejected 144 times… and still become one of the biggest publishing success stories in modern history?

In this episode of the Swedish Wealth Institute Podcast, Daniel Wood sits down with Mark Victor Hansen — co-creator of Chicken Soup for the Soul and one of the most prolific authors in the world — to break down what really happened behind the scenes: the partnership with Jack Canfield, the sales strategy that created unstoppable momentum, and the mindset that kept them moving when the publishing world kept saying “no.”

Mark shares how he learned to sell from a platform, why your results rise or fall based on the size of your “ask,” and how writing goals daily can train your mind to spot opportunities you’d normally miss. He also gets into mastermind teams, rejection training (“NEXT”), and why distribution matters as much as the message.

If you’re building a book, a brand, a business, or a mission-driven platform — this episode is packed with real tactics, real stories, and the kind of perspective that pushes you to think bigger.

Inside This Episode, You’ll Learn:
• How Mark and Jack partnered up to build Chicken Soup for the Soul
• The behind-the-scenes story of the 144 publisher rejections
• Why “NEXT” is a skill — and how to train it
• How Mark used written goals to build momentum year after year
• What “selling from the stage” really means (and how it works)
• Why your outcomes follow the size of your ask
• How mastermind teams accelerate results
• Why distribution beats talent when nobody sees the work
• Mark’s approach to journaling for business, relationships, and long-term vision
• Where to get Mark’s free resources after the episode

🎁 Free Gifts & Resources Mentioned:

Money Mastery New Year’s Summit — Free Ticket (Limited Giveaway)
Featuring Robert Kiyosaki, Les Brown, Nick Vujicic, Marci Shimoff, Jack Canfield, Brian Tracy, Janet Attwood & more
👉 Click Here

Mark Victor Hansen Free Resources
AskTheBookClub.com

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