• Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts

  • Apr 24 2025
  • Duración: 9 m
  • Podcast

Ep. 163 - Get Specific With Your ABM! Practical Tips for Retail Signage & Graphics Target Accounts

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  • Resumen

  • In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question about launching an account-based marketing campaign for a company that designs retail store signage and graphics. Mason provides practical advice on how to refine target account selection and develop a more effective ABM approach.



    Best Moments:


    • (01:20) Introduction to audience member Liana’s ABM challenge for her retail signage business
    • (01:35) The importance of getting more specific with ICP (Ideal Customer Profile) definition
    • (02:24) Why narrowing down from “retail brands” to specific store types is crucial
    • (03:06) Recommendation to focus on geographic regions to make targeting more manageable
    • (03:43) Suggestion to showcase before/after store transformations as compelling content
    • (04:24) Benefits of narrowing the target list to a manageable 50 companies
    • (05:04) Personal example of directly texting prospects identified as best-fit customers
    • (05:56) Recommendation to segment by organization size and specific roles
    • (06:32) Strategy to focus on geographic-based programs with in-person demonstrations
    • (07:29) Information about the Scrappy ABM newsletter for weekly ABM playbooks
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