• Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations

  • Apr 21 2025
  • Duración: 8 m
  • Podcast

Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations

Escúchala gratis

Ver detalles del espectáculo

  • Resumen

  • In this episode of Scrappy ABM, host Mason Cosby responds to a newsletter audience question from Liana about developing an ABM (Account-Based Marketing) strategy for targeting large retail brands in the US with 100+ locations for retail store signage and graphics services.



    Best Moments:


    • (00:32) Introduction to the newsletter audience program breakdown format
    • (00:50) Overview of Liana’s ICP, service, and goals
    • (01:02) Need for greater specificity in defining the target ICP
    • (01:35) Recommendation to narrow down “retail brands” to specific retail sectors
    • (02:20) Importance of identifying where the target audience “lives”
    • (03:03) Suggestion for showcasing before/after store walkthrough content
    • (03:51) Strategy for narrowing target list to a manageable number (around 50 companies)
    • (04:14) Leveraging existing customer relationships for referrals
    • (05:24) Value of geographical segmentation for in-person demonstrations
    • (06:30) Final recommendations on list size and targeting approach
    • (06:53) Invitation to subscribe to the Scrappy ABM newsletter
    Más Menos
Más Menos
adbl_web_global_use_to_activate_webcro768_stickypopup

Lo que los oyentes dicen sobre Ep. 162 - Signage & Graphics ABM Hack! Targeting Strategy for US Retail Brands with 100+ Locations

Calificaciones medias de los clientes

Reseñas - Selecciona las pestañas a continuación para cambiar el origen de las reseñas.

Reseñas de Audible.com

Opiniones de Amazon
No hay comentarios disponibles