Ep. 16 | Staying Small On Purpose (Plus BTS of Her Rebrand) w/ Liz Strong of Lux + Vita

Do you really need to scale your business to be successful? In this episode, I’m chatting with my longtime friend and creative ops expert Liz Strong of Lux + Vita about what it means to stay small on purpose and why that might actually be the smartest business move you can make.

We dive into the behind-the-scenes of Liz’s recent rebrand, her evolution from designer to VA to OBM and now studio manager, and the intentional decisions she’s made to build a business that supports her life (not the other way around).

This episode is equal parts strategy, real talk, and permission to stop chasing more.

👉 In This Episode, You’ll Learn:

• What a studio manager actually is (and how it compares to a VA or OBM)
• How Liz’s rebrand helped her show up more confidently and attract the right clients
• What it looks like to lead with values rather than just visuals
• The biggest mistakes people make when trying to scale (and what to do instead)
• Why staying small on purpose can be a power move
• How Liz runs a thriving business while her 4-year-old at home full-time (and the lessons she’s learned along the way)

🎧 Tune in for a candid convo on redefining success, building a business that fits your life, and embracing salty vibes and strong systems.

🔗 Links & Resources:
➡️ Follow Liz on Instagram @luxandvitadsn
➡️ Check out Lux + Vita's New Website
➡️ Follow Morgan on Instagram @spechtand.co
➡️ Book A Discovery Call With Morgan
➡️ Learn more about The Six Figure Brand Society
➡️ Book Your Free 5min Brand Audit

☕️ Get a coffee on me: If you loved this episode, I’d be so grateful if you’d subscribe, rate the show, and leave a review. Screenshot your review, share it, and tag me on IG @spechtand.co, and I’ll send you a $5 Starbucks gift card as a thank you!

Let’s build your six-figure brand together. 🖤

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