[Ep #159] Sheila Ruth - Everything You Wanted to Know About Book Expo America (BEA)

On July 12th, 2012 Susan Violante and Victor R. Volkman spoke with publisher Sheila Ruth about how to navigate the Book Expo America (BEA) successfully. Sheila Ruth founded Imaginator Press in 2003 and has been addicted to publishing ever since. Imaginator Press publishes middle-grade and YA fantasy and science fiction. She first attended BEA in 2004, and since then has only missed attending one year. Sheila spilled all her secrets with us including:

What is BEA?
what are some ways that an author can have a presence at BEA?
What things can an author attending BEA plan to do?
Are there any things that an author shouldnt do at BEA?
How should an author prepare for attending the conference?
What are some ways to minimize the cost associated with attending BEA?