Ep 15 - Safiyya Laframboise: Turning Challenges Into a Fashion Legacy (FR)

In this engaging conversation, Safiyya Laframboise shares her inspiring journey from a passionate fashion enthusiast to the founder of Safiastar, a high-end fashion brand. She discusses the challenges and triumphs of starting her business, the importance of quality and standards in fashion, and her holistic approach to styling that focuses on enhancing clients' confidence. Safiyya also highlights the significance of social media in building her brand and the dynamics of working alongside her partner, Jean-Michel, in both business and life. In this conversation, Safiyya Laframboise discusses the transformative impact of social media on her business, Safiastar. She emphasizes the importance of authenticity in content creation, the power of consistency in posting, and the significance of building a personal brand. Safiyya shares her journey of overcoming challenges, balancing well-being with entrepreneurship, and the lessons learned from past business failures. She highlights the necessity of choosing the right partnerships and reflects on her personal growth and future aspirations in the fashion industry.