Ep 15 - Bethan Vincent: Why B2B Business Confidence Isn't Delivering on Growth

In this episode of the H2H Sales Automation Podcast, I sit down with Bethan Vincent, founder and managing partner at Open Velocity, to explore why B2B business confidence isn't translating into growth. We delve into her comprehensive report, Marketing Vulnerabilities in Tech and IP-Led Companies, and discuss the challenges tech companies face in gaining traction. Bethan shares insights on the importance of having solid marketing foundations, the pitfalls of a sales-led growth approach, and the critical role of understanding your target audience. We also touch on the evolving dynamics of B2B marketing, the value of third-party trust, and how to maintain a human touch in an increasingly automated world. Tune in for a thought-provoking discussion that could reshape your approach to B2B sales and marketing.