Ep. 144: Joseph Hughes: Integrity-First Marketing for the Trades (Originally Recorded in 2020 Unreleased)
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Ep. 144: Joseph Hughes: Integrity-First Marketing for the Trades (Originally Recorded in 2020 Unreleased)
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Recorded in 2020 on Purpose Chasers, Joseph Hughes—founder of Contractor Dynamics—proves that the most powerful marketing is built on ethics, not gimmicks.
He breaks down how contractors can escape the lead-gen trap by building trust through content, reviews, and organic authority before running ads. This is a masterclass in marketing that creates reputation and revenue at the same time.
You’ll learn:
- Why buying leads kills your brand reputation
- How to generate clients through your own brand
- The SEO and content moves that build trust
- Why organic authority must come before ad spend
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