Ep 142. How to Build a DJ Brand That Actually Grows

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In this episode of Off The Record, Crossfader’s Lawrence James shares game-changing advice for up-and-coming DJs and producers.

Recorded during a live session with Toolroom Academy, Lawrence dives deep into branding, social media strategy, content creation, storytelling, community building, and how to grow as a DJ in today’s digital world.

Plus, there’s a huge announcement: Crossfader has teamed up with Rise Festival to offer one DJ the chance to play a main stage set in the French Alps this December. If you’re serious about making it in the music industry,