Ep-12: Book Marketing Hacks - Lead generation ideas that produce endless hot leads for Financial Advisors

Introduction

• The struggle of constant lead generation for advisors
• Traditional methods are ineffective, expensive, and labor-intensive
• Tease how advisors are using books to attract qualified leads endlessly

The Power of Book-Based Lead Generation

• Books are the ultimate lead magnet - deliver upfront value
• Allow you to capture leads passively and perpetually
• Self-qualifying leads based on who consumes the book

Free Book Distribution Hacks

• Leverage existing networks and platforms you're already on
• Creative ways advisors are getting books into hands for free

Book Marketing on a Shoestring Budget

• How to drive explosion of targeted leads for <$500
• Examples: Paid newsletter ads, FB groups, giveaway promotions
• Slice and repurpose the book into endless micro-content

Advanced Book Distribution Plays

• Using joint venture partnerships and cross-promotions
• Negotiating or free bulk book orders from companies for employees
• Influencers on IG & Tiktok
• Facebook Group Owners- Going Live
• LinkedIn Group Owners - Events & Joint Collab
• Getting books into offices or associations where you ICP frequents

From Book to Consultation

• Automated nurture sequences from opt-in to consultation
• Soft nurturing by continually providing free value
• Turning book leads into hot, ready-to-buy prospects

Case Studies of Advisors Winning

• Highlight creative book lead gen examples in action
• Specific channels, budgets, and results they're getting
• Show diversity of industries and approaches working

Action Steps Advisors Can Take

• Low-hanging fruit book distribution starting today
• Negotiate a book cross-promotion with complementary businesses
• Map out an automated nurture sequence for book leads

Resources Mentioned:

• Join our community of like-minded advisors on LinkedIn Here .
• Grab your copy of the book " The Advisor Authority Book Framework" Here
• Write your "Client Getting Book" in just 7 weeks - Program
• Book Your FREE Breakthrough Call Here

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