Ep 116: Top 3 Solopreneur Challenges & Smart Strategies to Overcome Them

In this episode of Prospecting on Purpose, we dive deep into the real-world journey of the solopreneur with guests Joe Rano (Founder) and Carly Ries (Fractional CMO) of Lifestar—a dynamic platform built to support business-of-one professionals.

Drawing from a survey of over 300 solopreneurs, Joe and Carly share the top three challenges nearly every solopreneur faces: lead generation, selling with confidence, and managing time effectively. From skipping big-budget marketing tactics to building relationships that generate warm leads, this conversation is packed with game-changing insights for anyone navigating the solopreneur path.

Whether you’re a coach, consultant, or creative entrepreneur, this episode is your guide to growing a business that aligns with your values—and your lifestyle.

🔑 Key Highlights:

• Why “flying solo” doesn’t mean doing it alone as a solopreneur

• The biggest mistake most solopreneurs make when talking about their business

• How to stop sounding “salesy” and start building trust

• Why community and conversation often outperform digital marketing

• How solopreneurs can use automation and SOPs to reclaim their time

• The mindset shift from “employee” to intentional business owner
  
  

Whether you're just starting out or optimizing a thriving business, this episode gives you the clarity, encouragement, and practical tools to succeed as a solopreneur.

🎯 Don’t miss Joe and Carly’s wisdom on building a profitable, purpose-driven business of one.

Connect with Joe Rando (Founder, Lifestar):

• 🌐 Learn more about Lifestar: www.lifestar.com/intro

• 💼 LinkedIn: linkedin.com/in/joer

• 📧 Email: [e-mail]

Connect with Carly Ries (Fractional CMO, Lifestar):

• 💼 LinkedIn: linkedin.com/in/carlyries

• 📧 Email: [e-mail]

Connect with Sara

https://www.saramurray.com/

YouTube: https://www.youtube.com/@saramurraysales
LinkedIn: https://www.linkedin.com/in/saramurraysales/
Instagram: https://www.instagram.com/saramurraysales/

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