Ep 11: Finding Your Edge: How We Pivoted Into a Sales-First Agency
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Ep 11: Finding Your Edge: How We Pivoted Into a Sales-First Agency
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Most companies think they know what makes them different—until growth stalls, sales slows down, and leadership realizes the story isn’t landing.
In this episode, Sarah and Jay go behind the scenes to share how StringCan went through that exact inflection point during COVID. When client work paused, we used the time to question everything: our messaging, our services, and who we were really built to serve.
What came out of that? A complete transformation into a sales-first marketing agency—built around revenue alignment, real accountability, and strategy that actually helps close deals.
Whether you're a CEO, CMO, or CRO still chasing clarity on your company’s edge—this episode will show you what that journey really looks like.
Website: www.stringcaninteractive.com
Email: podcast@stringcaninteractive.com