Ep. 104 - Alessandro Basso, Basso Bikes

Guest episode with Alessandro Basso, CEO of Stardue Group (brands Basso and Lee Cougan bikes). He joins us from Croatia, where we chat about Italians working during August, secret holiday spots, whether Bassano del Grappa is the new Girona, and the finer aspects of Prosecco, Amarone, and Grappa aperitif. We go deep on the intention and development of the SV superbike, designing a bike for the rider versus for the aesthetic, why deciding on paint schemes is the hardest part, what it means to be the last family owned Italian bike brand, bringing Lee Cougan back to US market, and how staying small and Italian is a competitive advantage. We also chat about how to get more people into the sport of cycling, watching Michael Garrison win US bike races on Basso bikes, the new hardtail coming out in September and what’s coming in 2026.