Ep. 100 The Future of Ad Tech & Agencies: AI, Giving Back, Walled Gardens & People-First Innovation

In our milestone 100th episode of the AdTechGod Podcast, we’re diving into three big themes: the future of ad tech, the power of giving back, and where agencies are headed next. Segment 1 kicks off with industry legends Ari Paparo and Terence Kawaja. They break down how AI, automation, and consolidation are reshaping digital advertising—and what the booming creator economy means for authenticity and growth. Segment 2 takes a different turn, with Tom Deierlein, Heidi Browning, and Peter Naylor sharing the incredible story behind the TD Foundation. It’s a nonprofit supporting families of wounded warriors and fallen heroes, proving how small donations and industry support can drive real impact. Segment 3 looks ahead to the agency world. Lauren Wetzel (Infosum/WPP) and Sam Bloom (PMG) talk about everything from navigating walled gardens and evolving business models to building people-first cultures in an AI-driven era. To my listeners, sponsors, and friends: thank you. Hitting 100 episodes is a huge milestone for me, and I couldn’t have done it without your support. Segment 1 – The Future of Ad Tech 00:00 – Celebrating 100 Episodes of AdTechGod Podcast 01:48 – The Impact of AI on Ad Tech 05:22 – Consolidation in the Ad Tech Industry 08:59 – Challenges for Publishers in the AI Era 12:17 – The Future of Live Advertising 15:25 – Opportunities in the Creator Economy 18:59 – Navigating Authenticity in Content Creation Segment 2 – Giving Back: The TD Foundation 22:21 – Celebrating Milestones and Giving Back 23:53 – The Birth of the TD Foundation 28:22 – Personal Stories and Impact 31:49 – Real-Life Case Studies 36:01 – Challenges and Call to Action 39:05 – Corporate Involvement and Community Support Segment 3 – The Future of Agencies 42:21 – The Future of Agencies 45:40 – Navigating Walled Gardens & Data Challenges 49:55 – Evolving Business Models in Advertising 56:44 – Building a People-Centric Agency Culture 62:21 – Celebrating 100 Episodes & Looking Ahead Learn more about your ad choices. Visit megaphone.fm/adchoices