Ep. 1. Webinar Wealth Podcast with Bill Prater
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Ep. 1. Webinar Wealth Podcast with Bill Prater
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The conversation highlights the importance of web conferences (webinars) in business. Bill, an experienced webinar presenter, shares his "golden rules" for successful webinars.
Rule 1: Always include a call to action (CTA) in every webinar, even if it's not a sales webinar. The CTA could be a simple action like subscribing to a newsletter or downloading a free resource.
Rule 2: Deliver on the webinar's promise. Remind attendees of the topic and why it's important, then provide a brief glimpse of how to implement the solution.
Rule 3: Deliver the promised value in as little time as possible. This magnifies the value of the content and allows attendees to see the results they can achieve with minimal time investment.
Bill emphasizes the importance of building relationships with attendees and providing valuable information, rather than focusing solely on sales.