Entrepreneurship, Aging Parents & Life Balance – Unfiltered Insights with Rohit Madhusudan EP11

In this thought-provoking episode of The TUFFStory Podcast, Amit Bhawani sits down with Rohit Madhusudan—Co-Founder & COO of CareYogi, an advertising and marketing veteran, and a keen observer of human behavior. Together, they explore powerful insights into business, consumer psychology, and the deeper challenges of modern life.

🔥 Key Highlights:

🔹 What They Don’t Teach in MBA: Rohit shares his early days in advertising, where he expected to work on big campaigns and with celebrities but ended up delivering client products to local stores. This hands-on experience helped him understand real consumer behavior, market trends, and the importance of ground-level insights.

🔹 Marketing vs. Consumer Reality: Many businesses launch products thinking they will sell themselves, but successful marketing is all about the right positioning. Rohit breaks down why some great products fail simply because they don’t fit the market’s cultural context—like an anti-snoring product that worked in the West but failed in India.

🔹 Work-Life Balance & The Price We Pay for Success: The modern race for success comes at a heavy cost. Families struggle to care for aging parents, people get stuck in endless work cycles, and by the time they realize it, they’re too deep in responsibilities to step back. Is there a way to break free? Rohit and Amit discuss why Assisted Living is becoming a necessity, not a luxury, in India.

🔹 The Importance of Self-Care & Financial Priorities: In a personal reflection, Rohit talks about a conversation with his father—why accumulate wealth endlessly when life is meant to be enjoyed? Many people spend their lives working hard, only to end up giving their earnings back to hospitals. Is there a way to enjoy success without losing our well-being?

🔹 The Health Paradox – Too Much Data vs. Too Much Ignorance: There’s a strange irony in how we approach health today. Young people stress over every minor health metric, constantly monitoring sugar levels, while older generations often ignore their health altogether. The conversation dives into the need for a balanced approach to health awareness—not too much, not too little.

👉 This podcast isn’t just about business—it’s about life. Whether you're an entrepreneur, a marketer, or someone trying to navigate modern challenges, this episode is filled with raw insights, real stories, and practical wisdom.

💬 What’s your biggest takeaway from this conversation? Drop your thoughts in the comments!

🎧 Listen now and rethink the way you approach business, health, and life!