Entrepreneur’s Playbook 2024: Scaling, Customer Acquisition, and Marketing Strategies for Online Businesses Part 1

Welcome to the “Entrepreneur’s Playbook 2024”, a podcast dedicated to guiding new entrepreneurs on their journey to success. In this episode, we debunk the myth that online marketing is all about having a website. We stress that marketing is the real game-changer and emphasize the importance of a solid customer acquisition strategy.

We introduce a 9-step process that breaks down the basics of online marketing for new businesses. We encourage our listeners to share our podcast, as we believe that learning grows when shared.

In the first step, we discuss the concept of scalability and its importance in your business journey. We use relatable examples, like a bakery and a SaaS company, to illustrate the concept of scalability. We emphasize that the nature of your business determines its scalability.

In the second step, we talk about the cost of acquiring a customer and the concept of lifetime value. We use a pizza joint as an example to explain these concepts in a simple and understandable way.

Join us as we navigate the exciting journey of online marketing in 2024, and remember, the right marketing strategy can turn your business into a success story. Stay tuned for more steps in our upcoming episodes!