In this conversation, Matthew Shollar, founder of Transcend Cruises, discusses the innovative concept of a B2B cruise line that focuses on providing customized experiences for private groups rather than individual consumers. He explains the challenges faced in the traditional cruise industry and how his company addresses these issues through unique ship designs, branding opportunities, and a focus on client needs. The discussion also covers the current operations, future plans for new ships, and the overall business model that sets Transcend Cruises apart from competitors.

Takeaways

• Transcend Cruises is the world’s first entirely B2B cruise line.
• The company focuses on private group departures, not individual sales.
• Customization and branding are key elements of the cruise experience.
• The ships are designed to accommodate various group needs and preferences.
• Transcend Cruises aims to simplify the charter process for clients.
• The company is building new ships tailored for group experiences.
• Sustainability and wellness are integral to the cruise offerings.
• The business model allows for higher margins compared to traditional cruise lines.
• Transcend Cruises operates internationally, catering to diverse markets.
• The future vision includes expanding the fleet and enhancing client experiences.

Today’s guest, Matthew Shollar, can be found online at:
Website: https://transcendcruises.com/
LinkedIn: https://www.linkedin.com/in/matthew-shollar-930925/

Your host, Scott Turman, can be found online at:
BrightRay Publishing: https://brightray.com/
Entrepreneur Website: https://scottturman.com/⁠⁠⁠
LinkedIn: https://www.linkedin.com/in/scottturman/⁠

Keywords
Transcend Cruises, B2B cruise line, luxury travel, river cruising, branding, custom experiences, travel industry, innovative ship design, corporate events, travel agencies

In this conversation, Tyler Rachal, co-founder of Hireframe, discusses the evolution of remote staffing, particularly in the context of nearshoring to Mexico and the Philippines. He shares insights from his experience in outsourcing, the challenges of navigating business in these countries, and the founding story of Hireframe. The discussion also touches on the importance of flexibility in staffing, the impact of AI on remote work, and the changing landscape of global hiring. Rachal emphasizes the need for authenticity in content creation and the influence of platforms like Amazon in the publishing industry.

Takeaways

• Hireframe specializes in remote staffing for B2B tech companies.
• Nearshoring has gained traction, especially post-COVID.
• Understanding local laws and customs is crucial for successful outsourcing.
• The 13th month bonus is a common expectation in Mexico and the Philippines.
• Building a network in target countries can mitigate risks in outsourcing.
• Flexibility in staffing is essential for startups and growing companies.
• AI is transforming the way talent is utilized in remote work.
• Companies are increasingly building globally from the outset.
• Authenticity in content creation is becoming more valuable.
• Amazon plays a significant role in the publishing industry, but there are alternatives.

Today's guest, Tyler Rachal, can be found online at:

Website: https://www.hireframe.com/

LinkedIn: https://www.linkedin.com/in/tylerrachal/

Your host, Scott Turman, can be found online at:

BrightRay Publishing: ⁠https://brightray.com/⁠⁠⁠

Entrepreneur Website: ⁠https://scottturman.com/⁠⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/scottturman/⁠

Keywords

remote staffing, nearshoring, outsourcing, AI in business, global hiring, Hireframe, B2B tech, talent acquisition, business growth, entrepreneurship

In this conversation, Laura Patterson, founder and president of VisionEdge Marketing, discusses the evolution of growth strategy consulting over the past 25 years, emphasizing the importance of data insights and customer centricity. She shares her journey in establishing her firm, the transition to remote work, and the significance of understanding customer success. The discussion also touches on the challenges of marketing attribution and the impact of AI on the industry, concluding with advice for the next generation regarding career opportunities in emerging fields.

Takeaways

• Data insights are crucial for making informed decisions.
• Curiosity about customers leads to better marketing strategies.
• Balancing customer value and business value is essential.
• Remote work can enhance operational efficiency.
• Identifying the right client is key to business success.
• Onboarding processes should be systematic and data-driven.
• Understanding customer success metrics is vital for growth.
• Marketing attribution remains a complex challenge.
• AI is a tool that requires skill to leverage effectively.
• Emerging industries like AI present significant career opportunities.

Today's guest, Laura Patterson, can be found online at:

Personal Website: https://laurapatterson.co/

Website: https://visionedgemarketing.com/

https://www.linkedin.com/in/laurapattersonvem/

https://www.youtube.com/@VisionEdgeMarketing

Your host, Scott Turman, can be found online at:

BrightRay Publishing: ⁠https://brightray.com/⁠⁠⁠

Entrepreneur Website: ⁠https://scottturman.com/⁠⁠⁠

LinkedIn: ⁠https://www.linkedin.com/in/scottturman/⁠

Keywords

growth strategy, marketing, data insights, customer centricity, remote work, client onboarding, marketing attribution, AI in marketing, business growth, customer success