In this episode of Enterprising Minds, the crew unpacks the evolving state of AI—from sky-high hype to grounded reality. Alex Pokorny, Ruthi Corcoran, and Dave Dougherty discuss the intersection of AI tools, job markets, enterprise adaptation, and leadership bias. They dive into the true potential and current limitations of AI, how corporations are navigating uncertainty, and what makes AI integration both exciting and frustrating. Whether you're a seasoned tech professional or just trying to make sense of the AI boom, this conversation gives you a grounded perspective on what’s hype and what’s happening.

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In this energizing final episode of 2025, the Enterprising Minds crew—Dave Dougherty, Alex Pokorny, and Ruthi Corcoran—dive deep into the tech, business, and cultural shifts we can expect in 2026. Revisiting their past predictions with the help of AI tools like ChatGPT and NotebookLM, the trio candidly assesses their wins, misses, and surprising developments. From the evolving role of chatbots to AI-generated coworkers, from the slow death of SEO-centric blogs to the rise of optimization fatigue, this episode is a tour de force of future-focused thinking. Whether you're a marketer, technologist, or just AI-curious, this is a must-listen to set your sights on what's next.

Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.

Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
• YouTube: http://bit.ly/41zuOfc
• Instagram: https://bit.ly/41zCPjZ
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Connect with Ruthi

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Connect with Alex

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In this insightful episode of Enterprising Minds, Alex Pokorny and Dave Dougherty dive into the nuanced debate of certifications versus real-world experience in the digital marketing and analytics world. From the shifting skillsets required to stay competitive in analytics to the impact of evolving privacy laws and the rise of AI-driven traffic, this conversation unpacks the layers of modern marketing challenges.

The duo also explores how AI is reshaping content discovery and what that means for marketers accustomed to trackable user journeys. They dissect the tension between performance and brand marketing and share why soft skills, storytelling, and long-term content strategies are the new moat. Whether you're a data analyst, marketing strategist, or content creator, this episode offers actionable insights and thought-provoking takeaways.

Subscribe to Enterprising Minds on Apple, Spotify, YouTube, or your favorite podcast player.

Subscribe to the Pathways Newsletter where we’re exploring AI, marketing, and marketing careers together every week! You’ll get unique case studies, deeper dives into some of the podcast topics, and more: https://bit.ly/453sNKx

Do you have ideas or suggestions? Get in touch at enterprisingmindspodcast@gmail.com

Connect with Dave

• Website: http://bit.ly/3Z5L3Pn
• YouTube: http://bit.ly/41zuOfc
• Instagram: https://bit.ly/41zCPjZ
• LinkedIn: https://bit.ly/40J3867

Connect with Ruthi

• LinkedIn: https://bit.ly/3ZvZH1v

Connect with Alex

• Website: http://bit.ly/3Z5MwVT
• LinkedIn: http://bit.ly/3KPDmIy