English on the Internet: The Digital Multiplier in Business Valuations

Over half of the world’s online content is in English. For business owners and investors, this is not just a statistic — it’s a valuation signal. English online is more than a language of convenience. It is a digital multiplier, expanding marketing reach, diversifying client bases, and powering global distribution.

In my 25 Factors Affecting Business Valuation methodology, three areas stand out when it comes to English online dominance: Marketing, Client Base, and Distribution Network. Together, they demonstrate why English is one of the most valuable intangible assets a business can hold.