Engineering Founders Por arte de portada

Engineering Founders

De: The Engineering Leadership Community (ELC)
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  • The show for engineering leaders making the leap to start their own company! We dive into the stories, pivotal moments and critical insights from former eng leaders turned founders, that helped them take those early leaps to launch their own company!
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Episodios
  • Leveraging distribution & community to accelerate your startup w/ Mariane Bekker @ Founders Bay

    Leveraging distribution & community to accelerate your startup w/ Mariane Bekker @ Founders Bay
    Jun 13 2024
    Mariane Bekker, Founder & CEO @ Founders Bay, joins us to discuss the power of building your distribution channel and network within the startup community. She shares best practices for community building based on her own experiences developing Upward Recruiting and Founders Bay & why being able to articulate / communicate your company’s mission (the “why” of it all) is instrumental. Mariane shares her favorite networking conversation starters, tools for staying organized as your community expands, and pitfalls to avoid. She also dissects strategies for building an MVP in eight weeks and the role of distribution/community in accelerating that process.ABOUT MARIANE BEKKERMariane is a tech executive and the founder & CEO of Founders Bay, a venture studio in Silicon Valley, where she works closely with early-stage founders to build their products from the ground up with her team of engineers and designers. She also runs the most active community of female tech founders in the Bay Area on a mission to increase funding for women founders."Do you have an audience or do you have a channel where when you have a product, you can easily reach out to and convince them to use your product? When I started my community, I already had the audience. I already had the distribution channel. So all I had to do was send a few messages and within a month, I had already a hundred startups in my community. So that's when distribution comes to play, when you have the audience and the channels where you can distribute your product effectively.”- Mariane Bekker ABOUT FOUNDER’S BAYFounder’s Bay is a leading venture studio dedicated to empowering women-founded startups in Silicon Valley by providing them with the engineering resources to build their product.Recognizing that only 1.9% of funding goes to women-led startups, they are committed to bridging this significant gender and funding gap in the tech industry. As part of this commitment, Founder’s Bay runs the largest and most active community of female founders in the Bay Area providing resources, mentorship, and support.Join us at ELC Annual 2024!ELC Annual is our 2 day conference bringing together engineering leaders from around the world for a unique experience help you expand your network and empower your leadership & career growth.Don't miss out on this incredible opportunity to expand your network, gain actionable insights, ignite new ideas, recharge, and accelerate your leadership journey!Secure your ticket at sfelc.com/annual2024And use the exclusive discount code "podcast10" (all lowercase) for a 10% discountSHOW NOTES:Mariane’s founder origin story with Upward Recruiting (2:52)Transitioning from Upward Recruiting to Founders Bay & recent milestone events (5:09)Strategies for articulating your mission & avoiding common pitfalls (7:48)How knowing & communicating your “why” impacts early hiring decisions (11:13)Becoming good at hiring functions outside of engineering (13:12)Defining distribution & what this means for startups (16:13)Tactics for building your initial audience & testing what content works (18:04)Distribution’s impact on community, sales, marketing, etc. (22:44)Common networking / community building challenges while starting your own org (26:04)Mariane’s favorite networking questions & conversation topics (28:03)How Mariane’s technical background benefits community building activities (30:50)Tools for staying organized as you expand your network (32:55)What building an MVP in eight weeks typically looks like (35:15)Leveraging your distribution network to accelerate your MVP’s launch (37:01)How your distribution & community can provide access to traction capital (40:07)Rapid fire questions (41:46)LINKS AND RESOURCESHolly - Holly Gibney, one of Stephen King’s most compelling and ingeniously resourceful characters, returns in this thrilling novel to solve the gruesome truth behind multiple disappearances in a midwestern town.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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    44 m
  • Building a mission-driven, bootstrapped business & transitioning from side-gig to full-time: w/ Darian Shimy @ FutureFund

    Building a mission-driven, bootstrapped business & transitioning from side-gig to full-time: w/ Darian Shimy @ FutureFund
    May 30 2024
    In this episode, we cover bootstrapping & transitioning from side gig to full-time, featuring Darian Shimy, Founder @ FutureFund. He shares the origin story of FutureFund and how his children’s school experience inspired the company’s mission & product goals. He shares valuable tips on dealing with anxiety, betting on yourself, setting expectations, and making decisions as a founder. We also dissect how to iterate on your core marketing message & test pricing strategies throughout the different phases of FutureFund. Plus, considerations for scaling, fractional work engagements, hiring, and organization structure.ABOUT DARIAN SHIMYDarian Shimy is the visionary founder and CEO of FutureFund Technology, an innovative platform designed to streamline fundraising and sales for K-12 school groups. With a robust background of over 25 years in web technologies and engineering team management, Darian has held key leadership roles at notable companies including Square, Weebly, and eHarmony.com. He holds an MS in Computer Science from The University of Southern California and maintains a passion for coding in his free time. Outside of his tech career, he dedicates time to coaching youth sports, in both recreational and competitive teams."I feel like I'm doing an experiment and the experiment is this, what if you can get a fraction of time from the best people you've ever worked with in your entire life? Some could be 10 hours, some could be 30 hours, some could be 20, whatever it is, but like the best designer, the best product, the best engineer, the best salesperson, the best whomever, and pull them in to help out on a short amount of time. It has allowed us to grow at a pace that I think is sustainable for us and allows us to focus on quality.”- Darian Shimy ABOUT FUTUREFUNDFutureFund streamlines fundraising and selling for school groups! FutureFund is a digital platform that provides powerful tools for K-12 school groups and PTAs for fundraising, growing membership, financial reporting, and communicating with volunteers—all in one clean, user-friendly interface.Join us at ELC Annual 2024!ELC Annual is our 2 day conference bringing together engineering leaders from around the world for a unique experience help you expand your network and empower your leadership & career growth.Don't miss out on this incredible opportunity to expand your network, gain actionable insights, ignite new ideas, recharge, and accelerate your leadership journey!Secure your ticket at sfelc.com/annual2024And use the exclusive discount code "podcast10" (all lowercase) for a 10% discountSHOW NOTES:Staying customer-focused while working toward the future @ Samsara (3:22)Merging forward-looking technology & customer-problem-focused product-building conversations (5:54)Defining customer success & working backwards from winning (8:38)How stage gates can confirm / assess feature accuracy & maturity (10:58)What the approval moment looks like while moving from stage to stage (15:29)Understanding what stages offer the greatest opportunity for risk / friction (17:11)Signals to watch for that allow you to move forward with confidence (19:30)Best practices for anticipating & preparing for future possibilities (21:13)Using smaller-scale projects to inform future direction of larger-scale products (23:12)Communication strategies for working with less technical stakeholders (25:22)Methods for effectively communicating complex, technical information (27:59)AI / ML team composition at Samsara (30:04)Frameworks for aligning & motivating folks to focus on customer needs (32:59)Strategies for introducing new technologies & scientific research into your teams (35:06)Introducing AI into mission-critical internal tools (36:34)Rapid fire questions (39:17)LINKS AND RESOURCESHolly - Holly Gibney, one of Stephen King’s most compelling and ingeniously resourceful characters, returns in this thrilling novel to solve the gruesome truth behind multiple disappearances in a midwestern town.This episode wouldn’t have been possible without the help of our incredible production team:Patrick Gallagher - Producer & Co-HostJerry Li - Co-HostNoah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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    1 h y 10 m
  • Exploring the differences of hardware & software startups w/ Jessie Frazelle @ Zoo

    Exploring the differences of hardware & software startups w/ Jessie Frazelle @ Zoo
    May 16 2024

    Today, we’re talking about the intersection between the software eng & hardware eng communities with Jessie Frazelle, Co-founder & CEO @ Zoo. She shares her founder story with us, along with what the early days of building a hardware and hardware-adjacent company looked like. Jessie dissects the differences between building in software & hard tech and what those differences mean when it comes to VC fundraising, identifying building models, and more. Additionally, we speculate on what the future of this world looks like, tips for selling a product in a sector you’re unfamiliar with, and how to identify / address unexpected areas of toil for your customers.

    ABOUT JESSIE FRAZELLE

    Jessie Frazelle (@jessfraz) is the Co-Founder and CEO at Zoo, the world's only company to develop advanced tools for hardware design Frazelle acts as lead engineer and architect for the Zoo ecosystem alongside other co-founders Jordan Noone and Jenna Bryant.

    With an impressive background including over ten years in the tech industry, Frazelle is also a software engineer and advisor to Embedded Ventures – a next-generation venture capital firm investing in early-stage deep tech startups. With a thesis that takes a commercial-first approach to investing in early-stage startups with applications that can serve the Department of Defense, Embedded has a first-of-its-kind partnership with the United States Space Force.

    Previously, Frazelle was co-founder and Chief Product Officer at Oxide Computer Company and has also held roles at Google, Docker, and Microsoft, among others, and has spoken at many conferences including CERN, QCon, and LinuxConf AU.

    "Chips today aren't optimized for a single-thread. They are optimized for multi-thread. So every time you upgrade your computer, you're going in the opposite direction. You want a computer from 30 years ago to run this thing. I was like, 'This is so messed up. If no one cleans this up, we will be stuck with the coolest technology in 10 years, but still these shitty old computers have to run CAD and it makes no sense.’”

    - Jessie Frazelle

    SHOW NOTES:
    • Why Jessie made the transition from GitHub to Oxide (1:49)
    • Experiences that prepared Jessie to start her first company (4:47)
    • The origin story of Zoo & differences between building the two orgs (7:05)
    • Strategies for deciding which pathway to pursue when you’re between options (8:55)
    • Differences between building a company in software vs. hardware space (11:20)
    • Building the first product at Zoo vs. Oxide (13:06)
    • How to accelerate when you get stuck in the process during early dev stages (16:09)
    • Addressing CADkernel from a first principles approach (17:07)
    • Gaining conviction that they could build & ship a product on a faster timeline (20:46)
    • Why Jessie wanted to begin with CADkernel as the first product area (22:44)
    • Jessie’s perspective on business models in software vs. hardware (25:03)
    • Lessons learned while building for / selling to a sector you’re less familiar with (26:55)
    • Using the discovery process to identify unexpected areas of toil (30:29)
    • Fundraising in the hardware & hardware-adjacent space (31:34)
    • Key elements of a pitch to hardware VCs that result in a yes (33:47)
    • Emerging opportunities at the intersection of hardware & software (35:50)
    • Rapid fire questions (37:54)
    LINKS AND RESOURCES
    • Chip War: The Fight for the World's Most Critical Technology - Economic historian Chris Miller explains how the semiconductor came to play a critical role in modern life, how the U.S. became dominant in chip design, how its global military dominance stems from its ability to harness computing power more effectively than any other power, and how China is catching up.
    This episode wouldn’t have been possible without the help of our incredible production team:

    Patrick Gallagher - Producer & Co-Host

    Jerry Li - Co-Host

    Noah Olberding - Associate Producer, Audio & Video Editor https://www.linkedin.com/in/noah-olberding/

    Dan Overheim - Audio Engineer, Dan’s also an avid 3D printer - https://www.bnd3d.com/

    Ellie Coggins Angus - Copywriter, Check out her other work at https://elliecoggins.com/about/
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    41 m
Liderazgo Gestión Economía
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