Ep.106 - Most brands post on social media. Few actually connect. In this episode of Endless Customers, Alex Winter sits down with Kendall Guinn, Chief Marketing Officer at LV Collective, and IMPACT CEO Bob Ruffolo to explore how social media can become your most powerful trust-building tool.

This isn’t about chasing trends. It’s about showing up consistently, telling the truth, and creating content that feels real. Kendall shares how LV Collective transformed their social presence, from curated and polished to honest and human, and how that shift started showing up in sales.

Highlights include:

• Why being relatable beats being perfect on social
• How transparency turned their social feeds into a pipeline asset
• What happens when your whole team contributes to content
• Why trust, not virality, should be the goal

If you’re tired of posting just to stay visible and want to start using social media to actually drive conversations, leads, and loyalty—this one’s for you.

Subscribe, leave a review, and follow for more real-world strategies on content, trust, and the new rules of sales and marketing.

#EndlessCustomers #KendallGuinn #SocialMediaStrategy #ContentMarketing #TrustContent #B2BMarketing #IMPACTplus #LVCollective #MarketingLeadership

Check out the full article here! https://lvcollective.com/

Ep.105 - Everyone wants more leads. But not everyone is ready to become a media company to make it happen. In this episode of Endless Customers, Alex Winter sits down with Andy Roe (CEO, Roe Painting), Ashley Jensen (Marketing and Content Manager), and Janet Mendez-Latouche (Website Strategist at IMPACT) for a candid look at how a regional painting company turned its marketing into a lead-generating media engine.

This isn’t a story about flashy campaigns. It’s about doing the real work: hiring the right people, aligning sales and marketing, and building trust through content that buyers actually care about.

Highlights include:

• The moment Roe Painting realized their content approach wasn’t working, and what they did next
• How hiring the right content manager unlocked momentum across sales and marketing
• The tools and tactics bringing in real leads, from pricing calculators to local service pages
• Why thinking like a teacher (not a marketer) changed everything about their website strategy

If you’re leading a growing business and wondering how to turn your website into your best salesperson, this episode is packed with real talk and hard-won lessons.

🎧 Subscribe, leave a review, and follow for honest conversations about sales, content, and the power of trust in business.

#EndlessCustomers #ContentMarketing #RoePainting #MarketingLeadership #B2BMarketing #SalesEnablement #IMPACTplus #TrustContent

Check out the full article here! https://www.roepaint.com/

Ep.104 - Most businesses say they want to scale. Few are ready when the moment actually comes. In this episode of Endless Customers, Alex Winter talks with Ed McKnight, Resident Economist at Opes Partners, about what it really takes to grow using the Endless Customers System™ without cutting corners or chasing shiny shortcuts.

This isn’t theory. Ed walks through the systems, tools, and mindset shifts that helped Opes 10x their revenue, attract millions of podcast listeners, and build a content machine that actually converts.

Highlights include:

• How Opes knew they were ready to scale and what they did next
• The $1 million mistake they made (and how it reshaped their strategy)
• What content at scale really looks like inside a high-performing team
• How they use AI to support (not replace) human storytelling
• Why long-term growth only happens when everyone owns the mission

If you’re building a company that wants to lead with trust and win with content, this conversation is packed with practical lessons you can use right now.

🎧 Subscribe, leave a review, and follow for more real-world insights on content, sales, and leadership that actually moves the needle.

#EndlessCustomers #ContentMarketing #SalesEnablement #TrustContent #B2BMarketing #IMPACTplus #MarketingLeadership

Check out the full article here! https://www.opespartners.co.nz/