• Endless Coffee Cup: Digital Marketing Education

  • De: Matt Bailey
  • Podcast

Endless Coffee Cup: Digital Marketing Education Por arte de portada

Endless Coffee Cup: Digital Marketing Education

De: Matt Bailey
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  • Resumen

  • To make it in digital marketing, we need grounded knowledge and systems that create order out of chaos. Marketers need confidence in their strategies, knowledge, and skills. Not only to do amazing and exceptional work, but to reduce stress (at work and at home) and achieve career success. I’m Matt Bailey, join me along with experts and contrarians who give you the tools to think about marketing clearly, logically, and analytically. Instead of being overwhelmed, we reduce the complexity of digital marketing to its essential simplicity, giving you a grounded, educational approach - building a solid and comprehensive knowledge that drives confidence. This is the Endless Coffee Cup.
    2022, SiteLogic
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Episodios
  • Protecting Your Content

    Protecting Your Content
    Jun 13 2024
    Whether you're a freelancer, consultant, or a full-time employee, you'll deal with contracts that affect content ownership and how you can use what you create. Our guest, IP lawyer Sharon Toerek, highlights the critical elements every content creator needs to consider when drafting contracts, from intellectual property rights to defining deliverables, deadlines, and payment specifics. For those dealing with brand sponsorships, influencer agreements, or creating digital courses, Sharon explains the growing complexities of comparative advertising and the legalities of using memes and other pop culture references in marketing. Website: https://SiteLogic.com Learn SEO: Learn Search Engine Optimization Online (sitelogic.com) See all Coached Digital Marketing Courses: https://learn.sitelogic.com/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    50 m
  • Meet the New Analytics: Piwik PRO

    Meet the New Analytics: Piwik PRO
    May 1 2024
    Analytics is swiftly evolving, and staying ahead requires not just keeping up, but also understanding the challenges and opportunities this evolution creates. Enter Piwik PRO, a company that is no start-up, but an established analytics solution with a long history. By focusing on a privacy-centric model that adheres to EU's GDPR and HIPPA in the US, Piwik PRO has been able to gather a sizable market, which is increasing by the day. With Google's announcement to migrate everyone to change to GA4, I took the opportunity to research new analytics solutions. Very quickly, Piwik PRO established itself as a leading option, as it met my requirements for my business. I challenge anyone that is feeling frustrated with GA4 to do one thing first: write down your specific needs for analytics. What questions do you want to answer? Then, with that list, evaluate your options, such as Piwik PRO. You may find a solution that is easier to use, great customer support, and a clear focus on data security and privacy. SiteLogic SiteLogic Learning: Coached Courses on SEO, Analytics, Content, and Digital Marketing Piwik PRO Learn more about your ad choices. Visit megaphone.fm/adchoices
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    49 m
  • AI, Generative Works, and Copyright Laws

    AI, Generative Works, and Copyright Laws
    Apr 17 2024
    If you use AI to generate content, but that content plagiarizes someone else's work - can you be held liable? We answer that question and more with intellectual property attorney, Sharon Toerek. As AI technology evolves at breakneck speed, so do the complexities around the ownership of AI-generated content. We cover the difference between copyright and registered copyrights, and the rights of content creators and their works. Sharon outlines the implications of using AI tools in our creative endeavors. How much can you rely on AI if you plan on protecting your work? Also, can you trust AI not to plagiarize from other protected works? Don't miss Sharon's valuable framework for ensuring your intellectual property is protected. Plus, we'll tackle how international copyright enforcement poses challenges for creators and why social media sharing isn't as straightforward as it seems. So grab your coffee and join us as we dissect the legal intricacies that could save you time and money, and learn why human judgment is irreplaceable in our ever-advancing digital world. All this and more on this episode of the Endless Coffee Cup. Learn Digital Marketing with our personalized, coached courses: https://learn.sitelogic.com/ Meet Matt Bailey: https://www.sitelogicmarketing.com/about/ Learn more about your ad choices. Visit megaphone.fm/adchoices
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    51 m
Marketing Economía Filosofía Política y Gobierno Ciencias Sociales
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