Encouraging sustainability in our shopping choices: a collaboration of generations

Joe is currently a student at Edinburgh University. Whilst pursuing his studies in Politics he has developed and launched a start up business providing a platform to support sustainable choices when shopping.. 

 

Today Joe talks us through

 

• the journey of the platform including the development of an App with a niche around sustainable shopping.
• the research needed to identify a target market of potential purchasers, and a build a values based customer base 
• the tech and team involved in keeping the platform constantly up to date 
• the passion and drive he has to move his relationship forward with sustainability 
• his ambition to grow the business to be revenue generating whilst supporting consumers to consider their sustainability choices. 
• the importance of collaboration with sustainable partners and companies 
• the tracking of data and results based on progressive KPIs

 

Joe Lipman LinkedIn

 

Name App: Watch, Earn, Shop

 

https://apps.apple.com/gb/app/name-watch-earn-shop/id1638106199

 

Sapling Spirits 

 

Greta Thunberg