Founder and CEO Danielle Rushton joins us for this inspirational of the En Factor, as she discusses her journey of creating and leading her company Wherewithal, a brand new approach at reinventing the ordinary bra with adjustable features and personalized sizing through a single product. In this episode, Danielle discusses the challenges of entering a busy market with innovation and perseverance, as well as her story of tackling a personal problem and transforming it into a feeling of empowerment to help others. By creating a community and taking advantage of her resources, Danielle reveals how she achieved success in her product development, marketing, and sales while overcoming numerous obstacles along the way. Join us and tune in as you won’t want to miss a second of Danielle’s emotional and inspirational entrepreneurial journey with Wherewithal!

Key Words - Passion, Product Development

In this episode of the En Factor, we are thrilled to be joined by Dr. Cori Lathan, who is a neuroscientist and serial entrepreneur with vast experience in the medical field as well as the author of a best-selling book Inventing The Future, Stories From a Techno-Optimist. Cori’s entrepreneurial journey includes extensive involvement in improving healthcare and its availability through technological innovations involving robotics, artificial intelligence, and augmented reality. Cori also has extensive board experience with a variety of profit and nonprofit organizations including AnthroTronix, PTC Inc., the Robotics Education and Competition Foundation, Engineers Without Borders and more.

Join us for an exciting and inspiring episode of the En Factor as we dive into Cori’s entrepreneurial journey and her experience with developing countless innovative healthcare products, focusing on problems and turning them into opportunities, and the importance of adaptability especially as it pertains to her vast experience with managing the product life cycle and technology!

Key Words - Technology Entrepreneurship, Product Development

In this newest episode of the En Factor, we are thrilled to welcome Jackie Hernandez as our guest. Jackie is the Founder and CEO of New Majority Ready, which provides marketing consulting services to companies that allow them to better engage with the younger generations that are Millennials, Gen Z, and Gen Alpha. These generations combine to make up the largest demographic segment in all of the United States, now representing over half of America’s population, and behave differently than past generations requiring companies to adapt and shift their strategies to better resonate and align with these growing generations. Jackie and New Majority Ready enable companies to be better prepared to connect with this new majority of the US population through a deep understanding of these consumers and audiences, as well as cultural and social trends that impact the behaviors of this demographic.

Beyond New Majority Ready, Jackie has vast leadership and board experience with Fortune 500 companies as well as investor-backed startups including MediaCo Holding, NBCUniversal Hispanic, and Victoria’s Secret. Jackie has established herself as a proven leader within brand building and business growth as she has been named among FORTUNE's Most Powerful Latinas, The Hollywood Reporter's Power 100 Women in Entertainment, and Advertising Age's 100 Most Influential Women in Advertising. She is also working on writing a new book focused on Gen Z while reflecting on her journey with New Majority Ready.

Join us for this amazing episode with Jackie as she we discuss her entrepreneurial journey with New Majority Ready, consumer insights and trends pertaining to Millenials, Gen Z and Gen Alpha, as well as the role that resilience and innovation plays in responding to change and adapting your business!

Key Words- Marketing, Consulting