Empowering Emergency Management through Project Management: A Conversation with Ashley Morris

This episode features Ashley Morris, EM Coordinator for Gillespie County and Fredericksburg, Texas, about using project management to stop the “whack-a-mole” cycle. She lays out how PM turns emergency management into disciplined, strategic execution across preparedness, response, recovery, and mitigation.

What if your biggest preparedness upgrade isn’t a new plan—it’s running your EM program through effective project management? Morris breaks down how establishing priorities, project timelines, and follow-through create partners who actually show up and perform. From building force multipliers in a shop of one to using EMAP as the benchmark, rebooting CERT, testing a Business EOC, and preparing a tourism-driven community, she’s pushing a simple standard: less busywork, more guided and intended results—guided by mandates and leadership direction.

Time Stamps

00:53 Introduction

01:31 Why Project Management Matters

03:36 Force Multipliers for Solo EM

05:54 Community Outreach Strategy

08:39 Defining the EM Role

12:03 Rebuilding CERT Volunteers

14:27 Tourism and Business Readiness

17:55 Bridging Government and Community

23:37 Engaging Fire EMS Police

25:06 Prioritizing the Project Portfolio

About

Ashley Morris, CEM, is the Emergency Management Coordinator (EMC) for Gillespie County, TX and the City of Fredericksburg. She is an emergency management professional dedicated to bridging meteorology and emergency management to strengthen community preparedness and real-time decision-making. With a multidisciplinary background spanning atmospheric science, natural hazards, GIS mapping, social media, and social vulnerability research, she is passionate about translating research into practical strategy that improves how agencies and communities anticipate, communicate, and respond to weather-driven threats. Grounded in the belief that “community is key,” Ashley prioritizes public outreach, trust-building, and two-way crisis communication—leveraging notification systems and social media to ensure information moves effectively from agency to resident and resident to agency. She earned her IAEM Certified Emergency Manager credential in 2022, the Maryland Professional Emergency Management (MDPEMP) credential in 2023, and graduated from the National Emergency Management Advanced Academy (NEMAA) in August 2023; she was also recognized on the 2021 IAEM Region III “40 Professionals Under 40” list. Active on the Maryland IMT and NCR IMT (Type III), she has led weather-focused initiatives including Weather-Ready Nation Ambassador efforts, StormReady, SKYWARN, and Virtual Operations Support Teams (VOST). Ashley is currently pursuing a Ph.D. in Emergency Management Administration at Oklahoma State University and holds an M.S. in Geography (Natural Hazards) from Texas Tech University, where her research examined social vulnerability and storm resource availability for tornado hazards in Lubbock, Texas.