In this episode of the Empowered Business Podcast, I’m joined by Andee Hart, an entrepreneur, sales strategist, mentor, and host of the She Sells Differently podcast. Andee’s journey from Fortune 500 sales executive to thriving candle business owner is nothing short of inspiring. We dig into her countercultural sales strategies, how she grew from making candles in her kitchen to selling in hundreds of boutiques, and the practical realities of leaving corporate life to go all in on your business. Whether you sell physical or digital products, you’ll take away valuable insights on sales, scaling, and standing out in a crowded market.

In Today’s Episode We Discuss:

• How Andee’s candle business started during the pandemic
• The realities of rapid business growth
• Making the leap from corporate to entrepreneurship
• Understanding business structures and taxes
• Wholesale vs. direct-to-consumer sales
• Marketing strategies for physical products
• Standing out in a saturated market
• Countercultural sales strategies

Resources Mentioned:

Connect with Andee on Linkedin, Instagram and Pinterest – visit her website at andeehart.com.

Learn more about the She Sells Differently podcast.

Check out Andee’s list of sales tools for entrepreneurs.

Explore Hart Design Company’s beautiful decor on Instagram.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, August 28th, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

This week on the Empowered Business Podcast, I’m chatting with Amy Vaughn, CEO of Together Digital—a powerhouse community that’s redefining how women grow online businesses. We’re digging into why the old-school sales funnel just doesn’t cut it anymore and how a relationship-first approach can actually scale your impact faster.

Amy breaks down the “ask and give” networking model, why so many women feel left out of traditional spaces, and how real connection leads to real growth. We also talk about where AI fits into all of this—and how it’s leveling the playing field for business owners and moms alike.

If you’re ready to ditch transactional tactics and build something that actually feels good and grows, you’re going to love this one.

In Today’s Episode We Discuss:

How relationship-first business models outperform traditional sales funnels: I talked with Amy about how her community, Together Digital, flips the script on traditional funnels by putting the human experience first—and why that approach actually drives better results.

Why networking feels broken (and how we can fix it): We explored how women often feel shut out of typical networking environments and what it looks like to create more inclusive, authentic spaces where real connection can thrive.

The power of the “ask and give” exchange: Amy broke down how her community encourages women to both ask for help and give generously—and how this simple shift builds deeper trust and stronger business relationships.

Why scaling doesn’t mean removing yourself from your business: We challenged the idea that founders have to “step back” to grow. Amy explained why doing 1:1 onboarding and staying close to her members actually fuels scalability and retention.

Rethinking community design for women: We talked about how everything from the layout of networking events to the tone of conversation impacts whether women feel safe and seen—and how small changes can create a big impact.

How AI is helping women work smarter, not harder: Amy shared how she uses AI to multiply her small team’s efforts and how her members are using it to lead innovation inside their companies and simplify their lives at home.

How to lead the AI conversation at work—even if you’re not a tech expert: We discussed the importance of women staying at the forefront of AI adoption and how to confidently advocate for its responsible use in any professional setting.

Resources Mentioned:

Connect with Amy on LinkedIn and learn more about her community at TogetherInDigital.com. You can also find her on YouTube, Instagram & Facebook.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In this episode of the Empowered Business Podcast, I’m sharing the behind-the-scenes strategy that helped us hit our highest revenue month of the year—without a single big launch. I’m breaking down why I moved away from weekly flash sales, how I’m using story-driven emails to connect and convert, and the role AI is playing (without taking over my voice).

If you’ve been wondering what’s working in digital product marketing right now, this is the episode you don’t want to miss!

In Today’s Episode We Discuss:

What’s working right now in my email strategy: I’m pulling back the curtain on the simple but powerful email shifts that helped generate our highest revenue month of the year—without a big launch. It’s proof that consistency and intentional messaging pay off.

Why I moved away from flash sale Fridays: I share the real reason I ditched our weekly flash sales, what I’ve learned about audience fatigue, and how to know when it’s time to pivot your sales approach.

The rise of connection-focused content: People want more than discounts—they want to feel connected. I explain why storytelling and showing up as the face behind the brand matters more now than ever, especially in the age of AI.

My new approach to writing emails with AI: Instead of starting with AI, I begin every email with a personal story. Then, I use AI to help with transitions and clarity. That one change has seriously improved our open and click rates.

How I structure the Empowered Edge Newsletter: I walk you through the exact format of my weekly strategy email—including conditional content, product highlights, and the sections that consistently drive engagement and sales.

Trends I’m seeing in sales patterns: Despite featuring shop deals on Friday, I’m not seeing conversions until Sunday. I talk about how I’m adjusting based on what the data is telling me—and how timing really impacts sales.

Resources Mentioned:

Let’s build your first app together in a day using Lovable! Register for the Monetize Your Magic Workshop.

Transform your digital products into GPTs the easy way with IP to GPT!

See what all the hoopla is about! Sign up for the Empowered Edge Newsletter.

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In today’s episode, I’m building on the conversation I had with Jordan Gill in Episode 89. We’re diving deeper into one of the hottest, yet often overlooked, opportunities for entrepreneurs looking to create, sell, and scale digital products—no code apps. I want you to forget the endless PDFs and basic checklists for a minute because I’m going to reveal how interactive, user-friendly tools can take your lead generation, product offerings, and business efficiency to the next level.

I’m sharing five dynamic ways you can leverage no code apps for more leads, sales, and freedom – from crafting irresistible lead magnets and product enhancements to launching standalone tools, value-packed upgrades, and even replacing pricey software in your tech stack. Plus, I’m explaining how leveraging AI and no code platforms can unlock new streams of revenue for you—and I’m giving you a sneak peek at my upcoming workshop, Monetize Your Magic.

If you’re ready to work smarter, not harder, and turn your expertise into a thriving digital empire, this episode is your blueprint to get started.

In Today’s Episode We Discuss:

The untapped power of no-code apps: I share why no-code tools are one of the biggest missed opportunities for digital product creators—and how they can unlock more leads, sales, and freedom in your business.

Lead generation tools that convert: Instead of offering another PDF freebie, I talk about how to create high-value tools like calculators, quizzes, and workflows that give your audience instant wins—and convert like crazy.

Enhancing your digital products with usability tools: we explored how no-code apps can make your existing offers more effective and valuable by helping customers actually implement what they learn through smart, embedded tools.

Selling standalone tools as micro products: I share how you can package small, specific tools into paid products that solve real problems—everything from content repurposing planners to custody calendars and beyond.

Creating premium upgrades with interactive features: From turning templates into done-with-you tools to transforming spreadsheets into dynamic dashboards, I share ways to create upsells and order bumps that increase your average order value and wow your customers.

Replacing expensive tools in your tech stack: I explain how I’m using no-code to cut costs by replacing paid software with custom-built tools—starting with a $350/year app I recreated in minutes with Lovable.

Your systems are magic—it’s time to monetize them: I encourage you to recognize the

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’m so excited to share this special bonus episode with you because I’m bringing you something completely different today—a live training I did called “Wait, AI Can Do What Now?”

Look, I know AI can feel overwhelming, especially when you’re trying to build and scale digital products without losing what makes YOU unique. That’s exactly why I created this training and why I’m sharing it with you now.

I’m going to take you behind the scenes of my custom-built GPT tools—the ones I use every single day to plan, build, and scale digital products smarter and faster. And here’s the thing: these tools don’t replace your expertise or personality. They amplify it.

You’ll hear me get real about my own journey from corporate burnout to building a thriving digital business. I’m sharing the exact strategies I use to validate ideas, streamline product creation, and write high-converting sales funnels. Plus, I’m diving into how AI-powered data analysis can tell you exactly what to tweak next for even better results.

If you’ve ever found yourself stuck staring at a blank document, overwhelmed by endless decisions, or worried that using AI will make you sound like everyone else—this episode is for you. I’m giving you real use cases, time-saving tactics that actually work, and a complete walk-through of what I call my custom GPT dream team.

Whether you’re brand new to AI or you’ve been playing around with it but want to uplevel your entire digital product workflow, I’m giving you actionable steps and the inspiration to work smarter, not harder. You’ll hear my unfiltered takes on what works, answers to real questions from my live audience, and exactly how the fusion of AI and proven strategy can fuel your own empowered business journey

In Today’s Episode We Discuss:

• How AI Is changing the digital product game
• The power of custom GPTs for digital creators
• Creating your product using AI (step-by-step)
• Building funnels with AI-powered support
• Analyzing and improving your funnel performance with AI
• Meet MonicaBot—My brain in AI form
• Who EBL AI Is for (Spoiler: everyone from newbies to experts)
• What’s inside Empowered Business Lab AI®

Resources Mentioned:
Join the Empowered Business Lab® AI and get access to the all-new GPTs (Empowered Product Creator, the Empowered Funnel Builder, and the Empowered Data Analyzer) AND MonicaBot!

As always, the best place to hangout with us every day to be on top of online business trends and AI is the E

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, August 28th, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’m so excited to have Dr. Destini Copp joining me today—she’s a marketing professor, business growth coach, and digital product pro who’s absolutely crushing it with AI integration. We’re diving deep into the real-world ways AI is revolutionizing digital products and memberships, and let me tell you, Destini’s insights are going to blow your mind.

If you’ve been wondering how to future-proof your digital product business, stand out from all that AI-generated noise, and create a streamlined, high-converting member experience, this episode is absolutely packed with insights you won’t want to miss.

In Today’s Episode We Discuss:

• The shift from self-study courses to interactive learning
• Customizing PLR products with AI enhancement
• AI-powered student onboarding systems
• Creating AI voice clones for 24/7 student support
• Newsletter strategy that creates “Bookmark-Worthy” content
• AI-driven funnel analysis and data interpretation
• Automated accountability systems using SMS bots
• The evolution of email marketing strategy
• Leveraging years of content for AI training

Resources Mentioned:

Connect with Destini on Linkedin. Learn more about Destini’s B2B brand at Destinicopp.com and her B2C brand at Hobbyscool.com.

As always, the best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, August 28th, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Welcome back to the Empowered Business Podcast! I’m so excited about today’s conversation.

I’ve got Michelle Ponvert joining me—she’s brilliant at what she calls “easy events” and low-lift business strategies. If you’ve ever felt overwhelmed by the thought of hosting a summit or felt like you had to choose between growing your business and keeping your sanity, this episode is for you.

Michelle and I are diving into digital events—summits, bundles, audio conferences—strategies that help you grow your email list and visibility without burning out. Her journey from Hollywood set decorator to Paris-based entrepreneur is incredible, and her experiences with social battery challenges and neurodivergence completely changed how she approaches online events.

We’re also tackling something I’ve been thinking about a lot—with AI everywhere now, how do we maintain genuine human connection in our businesses? How do we create experiences that actually matter instead of just adding to the noise?

You’ll walk away with actionable strategies for hosting events that work for your real life. We’re covering audio summits, collaborative content, and blending AI with personal touch to build authentic relationships.

Whether you’re an introvert, busy parent, or just done with business overwhelm, this episode is packed with sustainable strategies you can actually use.

In Today’s Episode We Discuss:

• Michelle’s Early Online Event Experiments
• Transition into “Evidence of Humanity” Event
• Comparing Event Strategies and Results
• Event Promotion and Sales Strategy
• The Role of AI in Event Creation and Execution
• The Importance of the Human Element
• “Low Lift” Event Philosophy
• Event Design- Customization and Goals
• Planning and Execution Details:

Resources Mentioned:

Connect with Michell on Instagram, YouTube & Facebook.

Listen to the Event Report podcast.

Take a peek behind the scenes of Michelle’s low lift event, Evidence of Humanity.

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, August 28th, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

I’m excited to share this conversation with Sean Lemon from The Digital Organizer because getting organized in your business is something I’m passionate about – and I know it’s something many of you struggle with. Having come from a corporate background, I tend to be naturally organized and pretty Type A, which people often comment on when they see how my business runs on the backend.

But here’s what I’ve learned over my 12 years in this space: most people who start online businesses come into it as creatives, and before they know it, they’re running a full business without understanding the systems they need to stay organized. That’s exactly where Sean comes in, and that’s what his entire business is built around solving.

In this episode, Sean shares incredibly practical tips on how you can get your business organized, plus some tools that even I’m planning to check out and try. Whether you’re drowning in email, can’t find your files, or feel overwhelmed by project management, this conversation will give you actionable steps to create order in the chaos and run your business more efficiently.

In Today’s Episode We Discuss:

• The Four Core Areas of Digital Organization:
• Email Management Strategies
• File Organization and Storage Systems
• Shared Drives vs. My Drive
• Project Management Best Practices
• AI Integration in Business Organization

Practical Tools and Shortcuts Throughout our conversation, Sean shared specific tools and shortcuts that can save time, from desktop app preferences to browser settings for file downloads. These small changes can add up to significant efficiency gains.

Resources Mentioned:

Connect with Shawn Lemon on Facebook, Instagram, or LinkedIn.

Get free access to Shawn’s Digital File Organization Resource Guide.

Wait… AI Can Do What Now?! The Hidden Tools Revolutionizing Digital Products

It’s happening Tuesday, August 19, at 1 PM Eastern.

✅ 5 custom AI tools I use to create and sell digital products faster

✅ How to train AI to think like a strategist

✅ And why using AI the right way is your edge in this noisy market

Save your spot 👉 🚨 Wait… AI Can Do What Now?! 🚨

Monetize Your Magic is a 4-hour, hands-on workshop where you'll build a revenue-ready digital app using AI and walk away with something you can sell on repeat.

🗓️ Thursday, August 28th, 11:00 AM - 3:00 PM Eastern time

📍 Zoom (replay available afterwards)

🏷️ SIGN UP NOW!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on LinkedIn, Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®