In this episode, I sit down with Zach Spuckler—the powerhouse behind Heart, Soul, and Hustle and the Not Your Average Online Marketing Podcast—for a deep dive into all things Facebook and Instagram ads. I share my personal journey of overcoming a business downturn after turning off my paid ads, and how Zach’s strategies helped me reignite my lead generation engine and get back on track. Together, we break down the essential frameworks for running successful list-building ads, the compounding benefits of consistent lead generation, and practical tips for optimizing your ad spend—whether you’re just getting started or aiming to scale big.

Zach also shares his experience growing from a vegan food blog to a leading digital marketing agency, and offers insight into the ever-evolving world of digital advertising, including why ad testing, audience selection, and creative experimentation matter more than ever. Plus, you’ll get a sneak peek into Zach’s upcoming Facebook and Instagram Ads for List Building Bootcamp—an action-oriented challenge designed to help online entrepreneurs get real results from their ad efforts.

If you’re tired of hustling for organic growth, confused by changing ad strategies, or looking for practical advice to make your digital products business more profitable, this episode is packed with unfiltered insights you won’t want to miss!

Resources Mentioned:

Find Zach Spuckler on Instagram. or at his website, Heart, Soul & Hustle.

Listen to Zach’s podcast, Not Your Average Online Marketing Podcast for outside the box tips for online marketers.

Check out Zach’s next Facebook Ads Challenge, which will run from April 28th to May 2nd (affiliate link).

© 2021-2025 Froese Media LLC | All Rights Reserved

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Visit the Empowered Shop®

In this episode I’m exploring the world of travel hacking with my guest Megan Lanford. Megan is a travel points coach and the host of the Points to Paradise Podcast, where she teaches listeners how to use credit card points to travel without breaking the bank.Megan shares her wisdom on how you can leverage both personal and business spending to take amazing trips for free or at a fraction of the cost.

Whether you’re a beginner curious about where to start or someone looking to advance your travel points game, Megan provides invaluable insights into maximizing your credit card benefits, understanding the ins and outs of transfer partners, and much more. Tune in to discover how you can turn your business and personal expenses into the vacation of your dreams!

In Today’s Episode We Discuss:

Travel points and credit card benefits reward your everyday spending. Personal and Business cards offer different advantages for various users. Starting with the right card, like Chase Sapphire Preferred, is essential for beginners.

Those with less credit history should build their points portfolio gradually. Signup bonuses offer the quickest way to accumulate substantial points. Combining personal and business spending optimizes point earning potential.

Using multiple cards from issuers like Chase and Capital One benefits experienced collectors. Careful organization helps track fees and benefits across multiple cards. Advanced users can implement strategies to maximize point conversions between programs.

Credit card applications affect your credit score but can be managed with planning. The Chase 5/24 Rule limits approvals for those with five or more new cards in 24 months. Know which business cards report to personal credit bureaus and which don't.

Points can reduce business travel costs significantly. Evaluate benefits of personal versus business spending to maximize returns on both types of expenditures.

Resources Mentioned:

Find Megan Lanford on Instagram at Points to Paradise.

Listen to Megan’s podcast, Points to Paradise, for more travel and credit card tips.

Check out Megan’s course, Travel Points Academy.

Download the free Travel Freely app which helps you manage and track your credit card strategy.

Enroll in the Empowered Business Lab® AI by Sunday, April 20th at 11:59 PM Eastern and save $500!

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In today’s episode, we’re diving into the incredible ways AI is revolutionizing the launch of new digital products. We’ll explore the power of ChatGPT in streamlining your product creation process and the importance of adding your unique personal touch to what AI generates.

I’ll walk you through my personal journey in developing the Empowered Divorce Planner using AI, highlighting how it transformed a once time-consuming process into a streamlined, efficient operation. From reverse engineering market research to harnessing the power of AI for refining your ideas, this episode is packed with actionable insights to help you build a thriving digital product business.

In Today’s Episode We Discuss:

AI has significantly simplified the process of launching digital products in today’s market, but infusing a personal touch is still essential. Drawing from personal experience and insights creates a more meaningful connection with your audience and enhances the value of your digital offerings.

TikTok has emerged as a powerful platform for organic growth in the digital product space. I suggest using a personalized approach and strategy when using TikTok to promote her offerings. Generic marketing advice often falls short on platforms like TikTok, where authenticity and unique content tend to perform much better.

When working with AI tools, it’s necessary to apply critical thought throughout the development process. The principle of “Junk in, Junk out” holds true.

Reverse engineering using search engines helps identify existing gaps in the market and opportunities for new products. AI can enhance the brainstorming process and assist in refining product concepts through iterative feedback.

The creation of the Empowered Divorce Planner was motivated by personal experiences and a desire to help others facing similar challenges. AI assisted significantly in developing and structuring the planner, helping me to organize complex information in an accessible format. My personal experience played a crucial role in the product development, providing insights that AI alone could not generate.

AI tools are invaluable when fleshing out and refining the details of a digital product. However, maintaining a balance between AI assistance and critical human input is vital for the final product to be authentic and valuable for users. The Custody Clarity Planner represents the successful outcome of this balanced approach.

Resources Mentioned:

Get The Ultimate Lazy Genius Hack for Digital Products – our free guide with AI-powered prompts to help with digital product creation.

Check out the latest product we partnered with our AI to create - The Custody Clarity Binder.

Get a crash course in AI for content and digital product creators on April 30, 2025 at 1 PM Eastern! Sign up for free --> 🚨 Wait… ChatGPT can do THAT?! 🚨

© 2021-2025 Froese Media LLC | All Rights Reserved

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Visit the Empowered Shop®

We’re diving deep into some unexpected ways you can use ChatGPT to boost your digital product sales and efficiency. If you’ve been scratching the surface with AI by just using it for Instagram captions, you’re in for a treat. Monica Froese shares five innovative strategies to leverage ChatGPT, transforming it into more than just a tool—it’s your strategy assistant.

We’ll explore how to train ChatGPT to truly capture your brand voice, engage with customer objections intelligently, create compelling bundles, and even develop personalized upsells. Plus, Monica introduces practical prompts that can enhance your digital products and make your messages irresistible. Whether you’re a seasoned creator or just starting out, these insights will help you work smarter and generate more revenue.

So tune in to learn how ChatGPT can help you strategize like the CEO you are. And don’t miss out on the free guide “The Ultimate Lazy Genius Hack for Digital Products,” loaded with AI prompts to refine and enhance your offerings effortlessly.

In Today’s Episode We Discuss these unexpected ways to use ChatGPT for business growth:

1) Objection Crusher Matrix
ChatGPT can help you develop effective strategies to handle common customer objections, significantly improving your ability to close sales. We shared an example prompt that guides the AI in creating powerful objection rebuttals tailored to your specific products or services.

2) Pre-selling to AI
Testing product ideas with ChatGPT serves as an innovative form of focus group analysis before launch. This approach provides valuable insights into potential market reactions before investing significant resources in product creation.

3) Competition Analysis
ChatGPT can thoroughly analyze competitor strategies to reveal market opportunities and positioning advantages. By leveraging AI-generated insights about your competition, you can develop distinctive approaches that help your business stand out in crowded markets.

4) Dynamic Bundling
AI assistance enables the creation of compelling product bundles that significantly increase average order values and overall sales. ChatGPT excels at developing cohesive storytelling elements that make your bundles more appealing and logical to potential customers.

5) Creating High-Converting Upsell Offers
ChatGPT can help design strategic upsell offers based on customers’ previous purchasing behaviors and preferences. The AI provides specific guidance for crafting effective upsell pitches that feel personalized and valuable rather than merely transactional.

Resources Mentioned:

Learn how to sell your next digital offer before you even create it – Check out our Painless Preselling course!

Get The Ultimate Lazy Genius Hack for Digital Products - our free guide with AI-powered prompts to help with digital product creation.

Grab our BRAND NEW product - The Teach Your AI To Think Like You Guide.

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

If you’re not leveraging AI, you’re working harder than you need to – I’m here to tell you there is a better way!

Together with my right-hand business partner Hayley Rissler, we will explore the incredible potential of AI tools, like ChatGPT, in streamlining and revolutionizing digital content creation. Throughout the episode, we’ll share insights on how we’ve integrated AI into our businesses, making it an indispensable “second employee” for just $20 a month.

We’re revealing our personal strategies for training AI to capture our unique voices and streamline workflows. Plus, learn how Hayley has tapped into AI’s potential not only in business but in her personal life as well.

Whether you’re new to AI or looking to refine your approach, this episode is packed with tips to help you navigate the AI landscape and harness its power for sustainable business growth. Join us as we ditch the fluff, leverage AI to work smarter, and turn your expertise into a thriving digital product empire.

In Today’s Episode We Discuss:

Use of AI in Business Operations

Hayley and I have discovered the incredible potential of AI tools like ChatGPT for writing and brainstorming. Through experimentation, we’ve learned how to train AI to understand my personal and brand voice, comparing different platforms like ChatGPT and Castmagic to find the most effective solutions.

Practical Implementation of AI

We’ve also developed strategic approaches to inputting data that maximize AI efficiency. We’ve found that using transcripts can significantly improve the quality of AI suggestions, making our workflow smoother and more intelligent.

Brand Differentiation and AI Training

Maintaining a unique brand voice is crucial, and Hayley and I have developed techniques to ensure AI-generated content stays true to my brand’s identity. By carefully inputting our brand history, we can create more authentic and personalized AI interactions.

AI as a Supportive Tool in Everyday Life

AI has become an incredible companion in both our personal and professional lives. We’ve used it for creative parenting solutions and explored its potential for meal planning and dietary management. Gone are the days of traditional Google searches – now, we rely on AI-driven inquiries for more efficient and personalized information.

Development and Use of AI Tools and Resources
We’re excited to be developing a guide to help others train AI to think in their unique voice. Through our Empowered Business Lab, we’re planning workshops and updates to help people harness the full potential of artificial intelligence in their daily lives.

Resources Mentioned:

Go to the CopyClick Studio Website

Join Hayley’s Draft Membership

Follow Hayley on Instagram

If you are ready to dive into the world of digital products and AI, the best place to start is with Empowered Business Lab AI®. Enroll by Sunday, March 30th at 11:59 PM Eastern and save $500!

Grab our BRAND NEW product – The Teach Your AI To Think Like You Guide.

The best place to hangout with us every day to be on top of online business trends and AI is the

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Today, we're diving into the transformative power of AI for revolutionizing your digital product strategy.

We're uncovering how AI can elevate the repurposing of your content, turning one digital product into multiple revenue streams. We’ll explore real-world success stories, like how Taylor Swift and Disney have masterfully repurposed content, and delve into examples from my own business on using AI to enhance and reinvent products. Plus, we'll give you a sneak peek into my upcoming live session at the AI Unleashed for Business Summit, where I'll reveal groundbreaking ways AI can optimize your content strategy.

Whether you're a digital product veteran or just getting started, this episode is packed with insights to help you leverage AI for smarter, not harder, business growth.

In Today’s Episode We Discuss:

AI in Business

AI has become ubiquitous in today's business landscape, creating a clear divide between those who are embracing its potential and those who continue to ignore it. I recently participated in the AI Unleashed for Business Summit to share my experiences with integrating AI into business operations.

Overview of AI Unleashed for Business Summit

The AI Unleashed for Business Summit will take place on March 25 2025 as a live session featuring more than 30 experts in the field. The Summit focuses on delivering real strategies for implementing AI in various business contexts and offers free access to all sessions and related materials.

My Summit Session

My session at the Summit covers the history of my business journey and how it evolved to include digital product offerings. I'll discuss the development of the Empowered Business Lab® and my digital product shop, along with the creation of the Digital Shop Experience™ platform.

Content Repurposing Strategies

Content repurposing strategies have historical precedents, as demonstrated by successful examples like Taylor Swift and Disney. Before AI tools became available, businesses utilized techniques such as bundling, unbundling, and repurposing live events to maximize their content value.

Audience Engagement and Questions

I regularly engage with my audience by answering their most frequent questions through quick tip videos. These videos showcase examples of product creation and content repurposing methods that were effective even before AI tools became widely available.

Enhancements with AI

AI has enabled significant enhancements to existing content, as illustrated by my work with the Family Budget Spreadsheet. AI assistance has been invaluable in identifying adjacent audiences and creating tailored products to meet their specific needs.

Featured Topics at the Summit

The Summit will feature numerous additional sessions covering topics such as replicating oneself using AI tools and automating marketing campaigns to increase efficiency and reach.

Resources Mentioned:

Grab your free ticket to the Unleash AI for Business Summit that's taking place on March 25th.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/79

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

Today, we're diving into the pivotal lessons I've learned over my twelve-year journey in online business. From launching Redefining Mom® as a response to my personal challenges with maternity leave to creating a multimillion-dollar digital empire, I've navigated the rapid shifts of the online world.

In this episode, I'll unpack the 12 biggest lessons that have shaped my business journey, showing you how to adapt, thrive, and sustain long-term success. We'll explore everything from the importance of selling and lead generation to embracing AI and the power of networking.

Whether you're a seasoned entrepreneur or just starting, this episode is packed with insights to transform your digital product business.

Resources mentioned in today's episode:

Visit the Redefining Mom® Website

Visit the Redefining Mom® Shop

Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®.

Check out our OG digital product - the Family Budget Spreadsheet over at Redefining Mom®.

Learn how to harness the power of AI to create and sell digital products with our first signature course, Empowered Business Lab® AI.

Learn how to set up an ecommerce store to sell your collection of digital products via our second signature course, the Digital Shop Experience™

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/78

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®

In today's episode of the Empowered Business Podcast, we're diving into the transformative world of AI with one of the top innovators in online course creation, Gemma Bonham-Carter.

Gemma Bonham-Carter is a trusted voice for ambitious entrepreneurs who want to build lifestyle-first online course businesses that provide flexibility to lead a more balanced life.

Gemma founded her online education company in 2017 and has since grown it to a sustainable 7-figure business. Renowned for her expertise in online courses, email marketing, and now AI, Gemma has guided over 15,000 students through her programs and is the host of popular podcast, The Course Creator Show, and founder of the popular AI Unlocked summit.

Her insights have been featured in Entrepreneur, Inc, Fast Company, and in over 40 podcasts.

Join me as I chat with Gemma about her incredible journey from a DIY blogger to running a 7-figure online course business.

Gemma shares her insights into integrating AI into digital products and courses, making them not just informative but also actionable and engaging.

From building custom AI tools to enhance course experiences to leveraging AI for efficient backend operations, Gemma's groundbreaking strategies are set to revolutionize the way you think about digital product businesses.

Whether you're a seasoned course creator or new to digital entrepreneurship, this episode is packed with invaluable tips to help you stay ahead of the curve in the AI era. So, tune in and discover how to turn your expertise into a thriving digital empire with the power of AI.

Resources mentioned in today's episode:

Go to Gemma's Website

Get Gemma's Brand Book

Follow Gemma on Instagram

Learn my favorite AI hacks for mom life with our AI Mom Hacks workshop over at Redefining Mom®

If you are ready to dive into the world of digital products and AI, the best place to start is with our Start Your AI Engines challenge.

The best place to hangout with us every day to be on top of online business trends and AI is the Empowered Business Society®.

For complete show notes and the transcript for today's episode head on over to:

https://monicafroese.com/77

© 2021-2025 Froese Media LLC | All Rights Reserved

Find us on Facebook, Instagram, or Pinterest.

Visit the Empowered Shop®