Episodios

  • Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson

    Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson
    Mar 24 2026
    Why Collaboration Is the Key to Employer Brand Activation, with Haley de la Grana of McKesson by Jorgen Sundberg
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    28 m
  • How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer

    How to Run Employer Brand Experiments, with Anne Kennedy Dotson of Pfizer
    Feb 24 2026
    At Pfizer, the employer brand is an experiment in progress where hypotheses are constantly tested to improve activation. We learn how they measure their progress as they go and weave employer brand concepts into the recruitment process. Anne Kennedy Dotson is the Global Head of Employer Brand, Recruitment Marketing & University Relations at Pfizer. Anne Kennedy Dotson on LinkedIn: https://www.linkedin.com/in/anne-kennedy-dotson-8362128/ Careers at Pfizer: https://www.pfizer.com/about/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    22 m
  • Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi

    Activating a Dormant EVP with Employee Advocacy, with Anne Adam and Maria Viola of Sanofi
    Jan 20 2026
    When Anne Adam and Maria Viola joined Sanofi, they were tasked with activating a long-dormant EVP that was disconnected from corporate brand. We hear how employee advocacy and the signature Sanofi scent made people excited to return to the office. Anne Adam is the Global Employer Brand Marketing Manager, and Maria Viola is the Global Employer Brand Content and Creative Lead at Sanofi. Anne Adam on LinkedIn: https://www.linkedin.com/in/anneadam/ Maria Viola on LinkedIn: https://www.linkedin.com/in/eugeniaviola/ Working at Sanofi: https://jobs.sanofi.com/en The Sanofi Feeling: https://jobs.sanofi.com/en/sanofi-feeling
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    32 m
  • How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE

    How to Amplify the Reach of Your Employer Brand Messaging, with Rachel Duran of HPE
    Nov 26 2025
    As a global company, HPE’s talent challenges are at the top of the funnel. We learn how they utilize unconventional channels and smart targeting to reach people where they already are. Rachel Duran is the Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise. Rachel Duran on LinkedIn: https://www.linkedin.com/in/rachelduran/ HPE Careers: https://careers.hpe.com/us/en Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    25 m
  • What Are Tailored Talent Brands and How Do They Replace the Persona_ With Stuart Hazell, of Workday

    What Are Tailored Talent Brands and How Do They Replace the Persona_ With Stuart Hazell, of Workday
    Oct 14 2025
    Attracting talent with in-demand skills is always a challenge. We find out how Workday goes deeper than marketing to personas by creating individual sub-brands within their talent brand. Stuart Hazell is the Global Director of Talent Acquisition Brand & Marketing at Workday. Stuart Hazell on LinkedIn: https://www.linkedin.com/in/stuartghazell/ Workday Careers: https://www.workday.com/en-us/company/careers/overview.html Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    45 m
  • How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group

    How to Create a Virtuous Cycle for Brand Ambassadors, with Laura Masters of Expedia Group
    Sep 24 2025
    Brand ambassadors can be tricky to navigate. How do you make sure your message comes across without it feeling forced? We learn how Expedia Group gets amazing content by creating a virtuous cycle for their brand ambassadors. Laura Masters is the Director of Global Employer & Talent Brand at Expedia Group. Laura Masters on LinkedIn: https://www.linkedin.com/in/masterslaura/ Life at Expedia: https://careers.expediagroup.com/life/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    32 m
  • Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG

    Developing a TVP to Target Niche Talent, with Eunice Z. Clements-Tweedie of IHG
    Jan 29 2025
    IHG is a huge global hospitality brand with over 500,000 employees worldwide. In this episode we learn how they developed a TVP, or Targeted Value Proposition, in order to reach talent with niche skillsets. Eunice Z. Clements-Tweedie is the Vice President of Global Talent Acquisition at IHG. Eunice Z. Clements-Tweedie on LinkedIn: https://www.linkedin.com/in/euniceclementstweedie/ IHG Careers: https://careers.ihg.com/en/ Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    24 m
  • Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon

    Building a New Employer Brand at a Well Known Consumer-Facing Business, with Tara Orlando of Verizon
    Dec 18 2024
    Verizon is well-known as a consumer-facing brand, but not so much as a place to work. There was a clear need for employer branding, and we find out how they worked to establish their EVP. Tara Orlando is the Senior Director of Talent Attraction & Emerging Talent Pipeline at Verizon. Tara Orlando on LinkedIn: https://www.linkedin.com/in/tara-orlando-41272220/ Careers at Verizon: https://www.verizon.com/careers Subscribe to this podcast: https://employerbrandingpodcast.com Measure your employer brand: https://employerbrandindex.co Thanks for tuning in!
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    30 m