Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur
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Employer Branding Isn’t HR’s Job—It’s Leadership’s Responsibility w/ Sue MacArthur
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Are you struggling to attract top talent or wondering how to improve your company’s reputation as an employer?
In this episode, I interview Sue MacArthur, President of Strategic Talent Management, to explore the critical aspects of employer branding and its impact on overall brand success. Sue shares valuable insights from her extensive experience in HR and leadership, offering actionable advice for both startups and established companies.
Time markers:
00:34 Meet Sue MacArthur
01:40 The Importance of Employer Branding
02:31 Leadership's Role in Employer Branding
02:39 Real-Life Examples of Employer Branding
09:48 Employee Feedback and Its Impact
12:11 Generational Differences in the Workplace
20:30 Challenges in Startups and Employer Branding
27:06 Sue's New Podcast and Personal Branding
Get in touch with Sue MacArthur
www.strategictalentmanagement.com
www.linkedin.com/in/suemacarthur
Get in touch with Brigitte Bojkowszky:
- Website BridgetBrands: https://www.bridgetbrands.com
- LinkedIn: https://www.linkedin.com/in/bojkowszkyb/
- Amazon books
- Facebook: https://www.facebook.com/BridgetBrands
- Facebook: https://www.facebook.com/brigitte.bojkowszky
- Instagram: https://www.instagram.com/bridgetbrands
- X: https://twitter.com/BridgetBrands
- YouTube: https://www.youtube.com/@bridgetbrands
- Book a call: https://calendly.com/bridgetbrands/20-min-discoverycall
👉 Download Your Entrepreneurial Branding Starter Checklist: https://courses.bridgetbrands.com/f/entrepreneurial-branding-starter-checklist