Empire Diaries: Stop Fixing The Mic Arm — The Power of Focus, Selling Trust First, and the Evergreen Funnel I’m Building | Ep. 108

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Confession: I almost spent 20 minutes re-mounting my mic arm today… then I pressed record. This one’s a pep-talk and a plan — my new “I do not complain” mantra, why I’m siding with “trust first, offer second,” and how I’m building an evergreen engine with real urgency (plus why DIY courses aren’t dead — they’re just badly aimed).

Here’s what’s happening in the BTS of my business this week:

What’s inside:
📌 Trust-first vs info-first — what Dan Kennedy gets right and where I disagree.
📌 Evergreen, but real — bonuses, tags, support options, and a Black Friday play that actually makes sense.
📌 The webinar show-up slump — designing for replays, specificity, and not wasting people’s time.
📌 ClearSpace, clearer head — the tiny app keeping me focused.

If you’re ready to stop tinkering and start building the asset that sells trust on autopilot, press play.


Want my free, quick audio training for my 4 Trust Triggers so you know exactly how to connect and accelerate trust with cold audiences the moment they meet you? Snag it here:
https://brandmagnetic.com/triggersguide

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