Emma went a year without buying clothes! What is going on here ?Part 2.

Send us a message!

We explore how quiet, steady change can break the shopping dopamine loop, reduce bias-driven choices, and build a wardrobe that reflects who we really are. Emma Edwards shares tools for metacognition, enoughness, and outfit repeating without fear while keeping values in view.

• recognising present bias, urgency bias and loss aversion in shopping
• exposure therapy for desire and “empty the cart” tactics
• buying possibility versus getting reality
• outfit repeating, the spotlight effect and reframing enoughness
• distinguishing joy from “should” in beauty and fashion
• habits for health without consumer triggers
• sustainability that follows once the dopamine fog lifts
• building a wardrobe for longevity, fit and frequent wear

“Don’t forget to subscribe, rate, and review the podcast, and share it with your fellow smart women and allies”

Support the show

Proudly sponsored by COUP — helping brands cut through the noise with bold, smart marketing. Visit the http://coup.co website or book a meeting with us at. https://go.oncehub.com/RequestMeeting