Emily Power on Seaweed Innovation, Regenerative Products, and Building Ocean-Positive Businesses

In this episode of The Jason Cavness Experience, Jason sits down with Emily Power, founder of Ocean Made, to talk about seaweed, sustainability, and building regenerative consumer products.

Emily shares how leaving a corporate career led her to an unexpected obsession with kelp a material that cleans polluted water, captures carbon faster than trees, and helps rebuild ocean ecosystems.

She explains how that fascination turned into Ocean Made and the creation of Kelp Pots, plant containers designed to replace billions of single-use plastic pots thrown away every year.

The conversation explores the challenges of building climate-positive products, why good intentions aren't enough to change consumer behavior, and how entrepreneurs can design products that are both better for the planet and better for customers.

Emily also talks about the realities of entrepreneurship, collaboration, and what it takes to bring sustainable innovation to market.

This episode is especially valuable for founders, makers, and anyone interested in climate tech, consumer products, and the blue economy.

Topics Discussed

• Emily's journey from corporate work to entrepreneurship

• Discovering seaweed as a regenerative material

• How kelp supports ocean health and carbon capture

• Founding Ocean Made and launching Kelp Pots

• Replacing single-use plastic in consumer products

• Designing products that shift consumer behavior

• Building climate-positive businesses

• The realities of sustainable manufacturing

• Collaboration in ocean conservation

• Balancing purpose with product performance

• Lessons learned as a reluctant entrepreneur

Connect with Emily Power

LinkedIn: https://www.linkedin.com/in/emilybpower/

Website: https://oceanmade.co/

Connect with Jason Cavness

LinkedIn: https://www.linkedin.com/in/jasoncavness

Instagram: https://www.instagram.com/thejasoncavnessexperience/

TikTok: https://www.tiktok.com/@jasoncavness

Podcast: https://www.thejasoncavnessexperience.com