Embracing the Business Mindset: Overcoming Negative Perceptions to Sustain Artistic Practice

I'm recording this episode on the Cunard Queen Mary II cruise ship, where I'm currently on tour with the Brisbane Immersive Ensemble, doing Cluedo, The Interactive Game.

In today's episode of "Self Produced," I discuss the mindset of artists towards business and the need to shift our perspective. I share my belief on how we can use the same way other industries approach 'business' to develop a sustainable base for our artistic income.