Embark on a Digital Odyssey

Many businesses fail to grow online because they choose the wrong web agency or rush into website rebuilds without preparation.

In this energizing episode of East Trade Winds, website strategy consultant Bec Fazzalari from BecFazz joins hosts Bernie Franzgrote and Wayne Pratt to walk us through the smart way to approach a website redevelopment.

With years of experience guiding brands through digital transformations, Bec shares the critical pre-agency prep steps that make or break the success of your new website. From business clarity to budget planning, from brand consistency to audience insights—Bec outlines exactly what you need before hiring a web team.

Key Topics Covered:

• When it’s time to rebuild your website
• Red flags to avoid with web design agencies
• The Agency Assessment Checklist: what to look for
• Finalizing your brand assets before the build
• Budgeting realistically for digital growth
• How to align timelines and team expectations
• Understanding your audience for better UX
• Building a collaboration mindset for success
• How to evaluate agency portfolios and values
• Creating trust for long-term digital partnerships

Guest Links & Resources:

• Connect with Bec on LinkedIn: linkedin.com/in/becfazzalari
• Learn more at becfazz.com
• Watch the full video on YouTube: Embark on a Digital Odyssey
• Listen to the episode: S2E026 on Simplecast

📧 Want to start your own website transformation journey? Reach us at: [e-mail]

Your next website could make or break your growth.

Learn how to do it right from the start.

📺 Watch the full episode with Bec Fazzalari on YouTube: Embark on a Digital Odyssey

🤝 Connect with the speaker on LinkedIn

📅 Attend the next East Trade Winds Tuesday event, meet top-tier business minds, and ask your questions live:
Register here for our next 8–9 AM EST session

Let’s build the future of your business—together.

Disclaimer: Please note that the East Trade Winds podcast episodes are meant solely for educational and general informational purposes. The information and opinions contained within are not intended to be professional advice on any subject matter. The thoughts, views, and opinions expressed by the participants are their own beliefs and do not represent the views of the podcast hosts or any affiliated organizations.

It is important to note that this podcast is not a replacement for consulting with certified experts in your area who possess knowledge of your unique situation. The hosts of the podcast, along with any participants or affiliated groups, do not take responsibility for any actions taken or not taken based on the information presented in this episode.

It is highly recommended that individuals seek guidance from their advisors in fields such as accounting, law, or other pertinent areas prior to undertaking any actions or making decisions that may impact their financial, legal, or other aspects of life.