This episode breaks down a powerful promotional strategy used by Nicholate Osinachi (The Copywriting Duchess) to generate impressive results during Black Friday, Cyber Monday, and St. Patrick’s Day campaigns. If you're looking for email marketing strategies that boost conversions, improve deliverability, and maximize seasonal sales, this conversation is a goldmine.

👤GUEST RESOURCES

Guest: Nicholate Osinachi (The Copywriting Duchess)

Facebook Link: https://web.facebook.com/osinachi.nicholatechiemena

LISTEN OUT FOR

✅ The biggest email marketing mistake she has made (and what she learned)

✅ How she discovered Alex and what inspired the technique

✅ The email structure she used for the double promo campaigns

✅ Which sales performed better: Black Friday vs. St. Patrick’s Day

✅ Key email marketing myths she wants to debunk

✅ Factors that influence your email deliverability rate

HIGHLIGHTS FROM EPISODE

⏰ 2:49- How she started her copywriting journey

⏰ 4:02- What inspired her to test the double promo technique during Black Friday

⏰ 10:58- Breaking down the double promo technique

⏰ 14:45- Where “test clickers” were redirected

⏰ 17:52- The timeline between early testers and the main Black Friday promo (shortened & clearer)

⏰ 25:09- Time spacing between each email in the promo sequence

⏰ 26:21- Final results from early testers + overall campaign results

⏰ 28:20- What she would tweak if she had to run it again

⏰ 34:42- Her top 3 tips for a successful promo sale

⏰ 37:06- How to generate consistent revenue even when you're not running promos

⏰ 38:57- Dr. Sapphire’s take on implementing promo strategies

⏰ 40:43- How to connect with Nicholate

Found value in this episode? Share it with a fellow entrepreneur who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more business owners! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/s

ervices/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Discover a hidden gem in the world of email marketing! Dr. Sapphire shares her experience with an unpopular but powerful email marketing software, revealing how it helped her improve engagement, automation, and analytics — all while being budget-friendly and beginner-friendly.

RESOURCE:

Get $20 discount when you use Dr. Sapphire's Referral Link 👇:

https://sendpulse.com?p=6910e8c783e6d&coupon=NJJ-MAU-303

LISTEN OUT FOR:

✅ Dr. Sapphire’s journey into Email Marketing

✅ How she discovered an underrated email marketing software

✅ Key features that make this tool powerful

✅ How automation and segmentation improve engagement

✅ Benefits of using this tool (including local payment options)

✅ What makes this software different from popular tools

HIGHLIGHTS FROM EPISODE:

⏰ 0:48- Email Marketing Tools Dr. Sapphire Has Tried

⏰ 2:13- How She Started Her Email Marketing Journey

⏰ 5:32- Discovering This Underrated Email Marketing Software

⏰ 7:51- Standout Features of the Software

⏰ 10:04- Integrations and Audience Segmentation

⏰ 10:50-Benefits for Users (Including Local Currency Payments)

⏰ 11:45- Automation Features and Advantages

⏰ 15:05- Analytics and Performance Tracking

⏰ 17:32- Suggested Improvements

⏰ 23:38- Email Templates and Design Options

⏰ 23:58- Limitations to Keep in Mind

⏰ 26:00 The Name of the Software + Pricing Breakdown

Found value in this episode? Share it with someone who wants to master email marketing, and don’t forget to leave a review — your support helps us reach more people! 💛

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services: https://sapphirelearninghub.com/services/

Download These 12 Emails Free: https://sapphirelearninghub.com/services/

Ever wondered how to successfully launch your email list and attract the right audience from the start? 💡

In this episode (originally from a live webinar), Dr. Sapphire breaks down her List Launch Blueprint — a practical roadmap to grow, nurture, and monetize your email list.

She shares lessons from her own journey, real case studies, and the exact strategies she uses to help clients build engaged audiences that convert.

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

RESOURCES

1. Episode 19: What Email Marketing Tools should I use? 5 key factors to consider with Dr. Sapphire.👇

https://episodes.captivate.fm/episode/3b0aa6ef-29c8-4266-adeb-1ead83bdec6f.mp3

2. Episode 20: Create your Welcome Sequence Map with Dr. Sapphire 👇

https://episodes.captivate.fm/episode/07c8d5c4-f0dc-48ae-978c-f0cafe1329fc.mp3

3. List of tools Dr. Sapphire recommends 👇

sapphirelearninghub.com/tools

4. Join the start and grow club here 👇

sapphirelearninghub.com/startandgrowclub

🎧 LISTEN OUT FOR

✅ Dr. Sapphire’s journey into email marketing (and her early audience–message mismatch)

✅ The different types of lead magnets that attract quality subscribers

✅ How to write and structure your welcome sequence emails

✅ The difference between email marketing and cold emailing

✅ How to use storytelling to make your emails more engaging

✅ Details on the Start & Grow Club — for business owners ready to build and monetize their lists

HIGHLIGHTS FROM THE EPISODE

⏰ 0:38 – Episode introduction

⏰ 2:16 – Case study: defining your audience and attraction strategy

⏰ 6:48 – Positioning yourself before launching your list

⏰ 8:38 – Managing a diverse audience

⏰ 8:55 – Two methods for understanding your audience

⏰ 10:51 – Attracting your ideal subscribers

⏰ 12:21 – Key factor in audience attraction

⏰ 15:16 – One rule you must follow when building your audience

⏰ 16:34 – How to keep subscribers reading (and buying) after the first email

⏰ 17:30 – Crafting your welcome sequence emails

⏰ 19:13 – Three list growth strategies

⏰ 23:14 – Deciding what to sell to your audience

⏰ 24:10 – Three ways to monetize your email list

⏰ 30:44 – Tools and helpful resources for execution

⏰ 33:28 – How Dr. Sapphire can help you grow your list

⏰ 36:22 – Common mistakes to avoid when launching

⏰ 37:37 – How to reach a wider audience effectively

Did this episode help? Please share it with your friends and don't forget to leave a review.🤗

Important Links

Instagram: https://www.linkedin.com/in/ayebanoabenwari/

LinkedIn: https://www.instagram.com/dr.sapphire_/

Courses: https://sapphirelearninghub.nestuge.com/

Start & Grow Club Waitlist: https://forms.fillout.com/t/kfsUW8gtjSus

Services:...