Welcome to episode 12 of emailgeeks.show, the podcast where email enthusiasts from around the world share insights on email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features Jakub Oleksa, founder and CEO of MailKit and Omnivery. Together, they delve into the fascinating world of non-human interactions (NHI) in email marketing, a phenomenon reshaping how marketers understand opens and clicks.

Key Discussion Points:

Introduction to Non-Human Interactions (NHI) [00:02:30]

• Explanation of NHI and its impact on email marketing.
• Differentiating between bot interactions and NHI.

The Role of Apple Mail Privacy Protection (MPP) [00:10:45]

• How Apple MPP affects open rates.
• Discussion on the rise of non-humans opens due to Apple MPP.

Impact of NHI on Email Marketing Metrics [00:25:00]

• Challenges in accurately measuring open and click rates.
• The effect of NHI on conversion rates and list hygiene.

Strategies for Dealing with NHI [00:40:15]

• Importance of understanding and suppressing NHI.
• How marketers can adjust strategies to account for non-human interactions.

The Future of Email Engagement Metrics [00:55:30]

• Potential industry standards for engagement metrics.
• The role of mailbox providers in providing reliable engagement data.

Advanced Solutions for Detecting NHI [01:10:00]

• Introduction to Omivery's API for detecting non-human interactions.
• How ESPs and large senders can use advanced tools for better metrics.

Quotes:

- "Non-human interactions are those interactions that appear to come from the recipient but are actually performed by automated systems." [00:05:15]

- "Apple MPP is definitely a non-human interaction... it loads emails in the background, making everyone seem active." [00:12:30]

- "You cannot do list hygiene based on fake opens and fake clicks. You need to focus on real human interactions." [00:50:45]

- "The biggest value of open rates is when you're looking at open rates over time per destination." [00:46:30]

Stay tuned for more episodes of emailgeeks.show, where we continue to explore the latest trends and insights in the world of email marketing. Don't forget to subscribe and leave a review if you enjoyed this episode!

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EmailGeeks.Show Season. 1 Episode: 12

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/jakub-olexa-nhi-non-human-interactions/

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opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Introduction:

Welcome to Episode 11 of EmailGeeks.Show, the podcast where email geeks and professionals from around the globe share insights into email marketing, deliverability, and strategies. Hosted by Sella Yoffe, an email deliverability consultant, this episode features a conversation with Dmitry Kudrenko, founder and CEO of Stripo, an innovative email design platform.

Key Discussion Points:

- Email Design Challenges and Solutions (00:01:30):

Dmitry highlights the ongoing challenges in email design, particularly for accessibility and the constraints faced by Ukrainian users due to internet restrictions. He emphasizes the importance of text-based emails over image-only emails for better deliverability and user experience.

- Introduction to Stripo (00:04:00):

Dmitry introduces Stripo, a SaaS platform designed to simplify email creation with beautiful designs, requiring no technical skills. Stripo offers integration with major email systems like Gmail, Outlook, and MailChimp.

- Journey into Email Marketing (00:06:00):

Dmitry shares his personal journey from a mathematical background to becoming an entrepreneur in the email marketing industry, highlighting the transition from programming to understanding marketing needs.

- The Rise of Stripo (00:10:00):

Dmitry discusses the evolution of Stripo from a module within their marketing automation system to a standalone product, focusing solely on email creation and design.

- Email Editor Integration (00:18:00):

Stripo's capability to integrate with over 1,000 systems is discussed, emphasizing the ease of migration and consistency for users switching platforms.

- Future of Email Design (00:30:00):

Dmitry talks about the shift from email templates to module-based design, enabling marketers to focus on content rather than technical aspects.

- AMP for Email (00:35:00):

Dmitry explains the benefits of AMP for email, providing dynamic content and real-time updates within email an enhancing user interaction.

- International Email Design (00:50:00):

The challenges and solutions for creating multi-language emails are explored, including integrations with translation services.

- AI in Email Marketing (01:05:00):

Dmitry shares insights on how AI can transform email marketing by optimizing customer journeys and enhancing personalization.

Notable Quotes:

- "Email marketing is not about one-time campaigns; it's about lifetime relationships." (01:10:00)

- "AI must be in the core of your system working with the customer. It's why ESP became CDP." (01:13:00)

- "We need to care about the customer, not about emails." (01:14:00)

EmailGeeks.Show Season. 1 Episode: 11

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/dmitry-kudrenko/

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opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL

Introduction:

Welcome back to another insightful episode of EmailGeeks.Show, the podcast that brings together email marketing experts from around the globe.

I'm thrilled to host the legendary Joe Pulizzi, the "godfather of content marketing," in this episode.

Joe is an entrepreneur, marketer, best-selling author, podcaster, and speaker and has influenced my journey as a content creator.

Joe shares his insights into content creation and strategies for standing out in a crowded digital landscape.

Key Discussion Points:

1. Breaking Through the Noise (00:00:01)

Joe discusses the importance of finding a unique area of differentiation to stand out amidst the content clutter.

Emphasizes the need to understand your target audience and leverage your unique skills and knowledge.

2. Joe's Journey (00:01:30)

Joe shares his background in the publishing industry and the evolution of content marketing from custom media to a strategic marketing approach.

3. Content Creator vs. Content Entrepreneur (00:06:45)

Differentiates between content creators and content entrepreneurs, highlighting the importance of a "content tilt" for differentiation.

4. Building an Audience (00:12:30)

Joe advises focusing on one platform and being consistent in building a loyal audience over time, likening content creation to a marathon rather than a sprint.

5. Niche Focus (00:17:00)

Discusses the benefits of targeting a niche audience to become a leading informational expert in that area.

6. Email First Approach (00:23:45)

Joe explains the importance of not building content solely on rented platforms like social media. He emphasizes the value of controlling distribution through email.

7. Newsletters Referral Programs for (00:30:00)

Insights into successful referral programs used by newsletters like Morning Brew and The Hustle, and how they drive subscriber growth.

8. Content Marketing's Role in Email (00:36:15)

Joe discusses how content marketing can enhance email programs by providing value beyond sales pitches.

9. Partnerships and Joint Ventures (00:43:00)

Encourages collaborations between non-competing companies to share content creation efforts and reach wider audiences.

10. Rising Above the Content Clutter (00:50:30)

Offers tips for content creators to differentiate themselves and maintain a long-term commitment to their audience.

Notable Quotes:

"You have to figure out your sweet spot and differentiate in a way that most creators don't think about." (00:00:45)

"Think of your email newsletter as a product, just like any other product you create." (00:36:45)

"If you're thinking short-term, don't do content marketing. This is a marathon, not a sprint." (00:14:15)

Conclusion:

Joe Pulizzi provides valuable insights into the world of content marketing and email strategy. His emphasis on differentiation, audience focus, and long-term commitment provides a roadmap for aspiring content entrepreneurs.

Follow Joe Pulizzi:

- Subscribe to The Tilt newsletter at thetilt.com

- Follow Joe on social media: @JoePulizzi

- Explore Joe's books and content at joepulizzi.com

EmailGeeks.Show Season. 1 Episode: 10

Copywrite: DATAMEDIA | Sella Yoffe

Podcast Page: Email Geeks Show website

Episode Page: https://emailgeeks.show/joe-pulizzi/

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opening music: https://uppbeat.io/t/reakt-music/deep-stone

License code: TPPQ0BDS5ZP1NWZL