6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder.

Watch the full episode here!

You’ll Learn

• What transactional emails are and why they’re so important
• The difference between transactional and marketing emails
• Examples of transactional emails that keep customers coming back
• The essential elements of the best transactional emails

Resources Mentioned in This Episode

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5 - Curious how AI is reshaping marketing?

In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting.

Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today.

Watch a full episode here!

About Today’s Guest

Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients to be better email marketers themselves. MKTG Rhythm aims to help clients build out and optimize their email ecosystem. He’s been making waves in the digital marketing world since 2008. He also teaches digital marketing and social media strategy as part of the Clemson MBA program as a side gig.

You’ll Learn About…

• How to use AI in marketing effectively
• Which AI tools are best for different tasks
• Prompts that actually work (and save you time)
• Creative ways to use AI for customer research
• Using AI as a thought partner for proposals, campaigns, and important emails
• How AI in marketing automation boosts performance
• Ways AI can help check your emails for tone and typos

Resources Mentioned in This Episode

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4 - Google just dropped major Google Merchant Center updates—are you ready?

In this episode, we break down what these changes mean for eCommerce brands, especially when it comes to email marketing, audience segmentation, and growing your owned channels.

Joining us is Tanya Chandik, an eCommerce Strategist who’s seen firsthand how platforms evolve.

Tune in to learn how to turn these updates into a competitive edge and avoid costly mistakes.

Watch the full episode here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

3 - Klaviyo’s new pricing is here—are you ready?

In this episode, we break down the key changes, how they may impact your strategy, and what you need to do to keep your costs optimized.

You’ll Learn About

• How to handle large lists with low engagement
• Klaviyo’s new Automatic Downgrade feature
• Key list-cleaning metrics to watch
• How Klaviyo price increase will affect SMS profiles
• Why you shouldn’t over-invest in your Sunset Flow
• How to clean your list: a step-by-step guide
• Immediate steps to protect your performance

All the mentioned resources are here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

2 - Ready to boost your eCommerce email marketing? In this episode, we’ll walk you through the email flows that drive the highest revenue.

Learn how to optimize your email automations and steal proven strategies from leading brands like Patagonia and Warby Parker.

Watch the full episode!

You’ll Learn

• How to upgrade your Welcome Flow to increase conversions
• How personalization drives eCommerce email results
• Patagonia’s customer connection secrets
• How to design Post-Purchase emails like a SaaS brand
• The key blocks and sections that make Post-Purchase emails effective
• Abandoned Cart vs. Added to Cart and which one is right for you
• How to segment based on cart value to boost sales
• How to leverage the Sunset Flow to seize missed opportunities
• How to create Winback emails that re-engage customers

All mentioned resources are here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

1 - After nearly a year-long break, Andriy and Vira, our email marketing experts, are re-energized and ready to dive into the world of email and SMS marketing. In this episode, you’ll get insights into the top five email marketing trends to watch for in 2025. From AI summaries and interactive emails to AI-powered optimization and dark mode, we’ve got the tips you need to stay ahead in the ever-evolving eCommerce landscape. Plus, we’ll highlight the importance of email accessibility to ensure your emails effectively reach every audience member.

Stay tuned for monthly episodes packed with valuable insights to elevate your email marketing!

Watch the full episode!

You’ll Learn

• The latest news and funny stories from Andriy and Vira
• The importance of optimizing emails for AI interpretation
• How interactive elements can engage your audience and create a memorable inbox experience
• How AI can automate and enhance your discount strategies, subject line testing, and more
• Why it’s crucial to optimize for dark mode in 2025
• Best practices to make your content inclusive and user-friendly

All mentioned resources are here!

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

Exciting news—our podcast is getting a makeover!

We’re broadening our content focus so we can share our knowledge beyond email marketing and help your business thrive in the digital space.

Get ready for insightful discussions with industry experts, foolproof marketing strategies, and the latest trends to supercharge your eCommerce success.

Thanks for being with us these three wonderful years—stay tuned for our new episodes!

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193 - Tune in for our insights on how to engage with your customers on an emotional level while helping them find the perfect gift for mom. Discover our top email marketing campaign ideas to prompt your subscribers to shop this Mother’s Day.

Watch the video showcasing all email design examples here!

You’ll Learn

• How to tie your products with your email marketing strategy
• One segmenting strategy you should implement before Mother’s Day
• The differences between marketing Mother’s Day in the UK, the US and Canada
• Email campaign ideas for even the least giftable industries
• The secret to conversion beyond discount incentives
• Andriy and Vira’s top suggestion for optimizing your website this Mother’s Day

Resources Mentioned in This Episode

• How to Insert a Countdown Timer in an Email
• #99. How to Use Organic Content as an Opt-in for your eCommerce Business
• Wild One
• Cleancult
• Sephora
• Shock Surplus
• Everlane
• Doe Beauty
• Sol de Janeiro
• Brilliant Earth
• Ippolita
• Steven Alan
• Tuft & Needle
• Samsung
• Postable

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.