In this episode of Starting Small, we chat with Lulu Ge, founder of Elix, a wellness brand that’s changing how women approach health. Lulu’s journey starts in China, moves through a tough transition to California, and ends up with her launching a company focused on personalized herbal care. After years of dealing with stress, hormonal issues, and a traditional corporate grind, Lulu turned to Chinese medicine to heal herself—and from that, Elix was born. She shares how she built the brand from the ground up, sourcing organic herbs, conducting clinical studies, and navigating the chaos of launching in 2020. This is more than just about products; it’s about offering a new way to take care of your body by balancing the mind, body, and spirit. Lulu talks about the highs and lows of building a business, why holistic healing needs more attention, and how she’s on a mission to change the way we look at women’s health.

Make sure to check out Elix: https://elixhealing.com

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