Guest: Brandon Cerpa, Vandy's Heating & Air

Guest Links:
Tiktok: https://www.tiktok.com/@brandondoeshvac

Youtube: https://www.youtube.com/@BrandonDoesHVAC

Facebook: https://www.facebook.com/brandon.fatcat.cerpa/

Brandon Cerpa runs diagnostics in the morning and manages Facebook ad campaigns at night. Before becoming a tech at Vandy's Heating and Air, he owned a marketing agency that served HVAC contractors — so when he says lead qualification, fast follow-up, and retargeting are the difference between wasted ad spend and closed deals, he's speaking from both sides of the transaction.

In this episode, Brandon shares the tactics behind a $300 campaign that closed a deal on day three, why turning off your ads is costing you more than you think, and what contractors should actually be holding their marketing agencies accountable to.

If you're running ads, hiring someone to run them, or trying to grow a small shop into something bigger — this one's worth your time.

If you run an HVAC, plumbing, electrical, or home service business — this show was built for you.

Elevated Trade Secrets is where contractor business owners get the real strategies behind scaling from $2M to $10M and beyond. No fluff, no theory — just what's actually working right now in marketing, hiring, operations, and leadership.

Host Jared Tangir has worked with contractors across North America and seen the same patterns play out over and over. The businesses that win aren't just better at the trade — they run a better operation. That's what this show unpacks.

Expect deep dives on SEO, paid ads, revenue tracking, team building, pricing, and everything else that separates the companies that scale from the ones that stay stuck.

Subscribe and catch the first episode.