Elevate Your Events with Immersive Media

From Cannes to Connecticut, Formula 1 to PGA—this episode dives deep into how immersive technology is reshaping the events industry across sports, brand activations, conferences, and hybrid experiences.

Owi and Ula explore the power of virtual event extensions, interactive screens, digital twins, holograms, AR scavenger hunts, and AI-driven personalization. From Wall Street Journal’s Cannes Lions digital twin to gamified sports broadcasts and sensory-powered wellness pods at events like POSSIBLE Miami, they show how immersive media can boost reach, deepen engagement, and drive ROI—without blowing your budget.

Whether you're an event marketer, innovation lead, or tech-savvy brand builder, this episode will spark ideas that transcend physical space.

Thanks for tuning into Pinch & Dive—a podcast where industry experts explore the evolving worlds of immersive media, experiential marketing, and interactive tech.

Hosted by two seasoned experts from the global creative industry:

🔧 Mateusz “Owi” Owsiany – CEO and Executive Creative Director of MPMTeam, a Global Award-Winning Creative Agency. With over a decade of experience, Owi helps brands craft unforgettable experiences that merge storytelling, strategy, and cutting-edge tech across the U.S. and Europe.

🌐 Ula Nairne – Immersive producer and strategist delivering bold, tech-driven experiences for top-tier global brands across Asia, Europe, and the U.S. Her work turns emerging technologies into real-world impact for some of the world’s most influential companies.

Each episode offers fresh insights, deep dives, and real talk with the people building what’s next — minus the hype, plus the vision.

Pinch in. Dive deep. And join us at the edge of what’s possible.

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