Here’s what a vision is not: a pipe dream or a Christmas wish list. Here’s what it is: a big, audacious goal that’s worthy of your time and energy. Ben Gideon lays out this critical difference by unpacking his own vision for Gideon Asen. In a conversation guided by COO Jeff Wright, Ben shares how their firm's original mission statement evolved from a three-person operation to a market-leading practice. Tune in for insights about how to craft a plan that will define your firm, from opening day to years in the future.

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☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

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Sponsored by Supio, VisionSpark, and 1% for the Planet.

Every business succeeds or fails based on decisions: making good ones and recovering from bad ones. “Sounds like a pretty rudimentary concept,” says Gideon Asen founder Ben Gideon. To break down that concept, Ben and firm COO Jeff Wright reflect on how decision-making has informed Gideon Asen and its growth. They also dissect crucial contradictions – between the right idea at the wrong time, paid consultants versus honest mentors, and dissenters versus yes-men – that can separate a good decision from a bad one.

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☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

"Anybody who tells you that leaving a law firm is an easy process is lying to you," says Ben Gideon. To lay out the unvarnished truth, Ben shares his experience leaving a 17-year partnership to launch Gideon Asen. In a conversation guided by Jeff Wright, the firm’s COO, Ben explains why departing from one firm to start your own can feel like a divorce. The duo discusses critical decisions around choosing business partners, financial realities of starting a firm at midlife, and essential first hires needed to maintain operations while building a practice. Tune in for their insights about minimizing friction during the transition, having clear exit agreements, and preserving valuable long-term relationships by taking a little less money upfront.

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Jeff Wright

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet.

Building a law firm and building a law firm that’s designed for growth “are often mistaken, but very different ventures,” observes host Ben Gideon. The founder and managing partner of Gideon Asen teams up with the firm’s chief operating officer, Jeff Wright, for this conversation about starting a law firm to sell your legal services versus building a growth-oriented business designed to scale beyond the founder's individual capabilities. Tune in for their insights about leveraging existing problem-solving skills, understanding established business models, and defining the kind of firm you want to build.

☑️ Jeff Wright | LinkedIn

☑️ Ben Gideon | LinkedIn | Facebook | Instagram

☑️ Gideon Asen on LinkedIn | Facebook | YouTube | Instagram | X

☑️ Subscribe: Apple Podcasts | Spotify | YouTube

Produced and Powered by LawPods

Sponsored by Supio, VisionSpark, and 1% for the Planet

Everything You Really Need to Build a Law Firm

Welcome to Elawvate: Build & Grow Your Law Firm, the podcast that gives entrepreneurial attorneys the playbook for creating thriving, professionally run law practices.

Host Ben Gideon shares lessons he’s learned building a firm from the ground up. Top experts in the business of law will join him to lend their insights.

Whether you're just getting started or scaling fast, your firm's next chapter begins here.

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