Eggs 441: The Future of Marketing: AI and Programmatic Advertising

Summary

In this conversation, Chris Carr, a digital marketing expert and founder of Farotech, discusses the evolution of marketing with a focus on AI and programmatic advertising. He shares insights on how AI is reshaping the marketing landscape, the importance of personalized targeting, and the relevance of email marketing. The discussion also touches on the implications of the metaverse for advertising and the necessity of adapting to new technologies. Chris emphasizes the importance of understanding one's audience and the need for businesses to retain customers rather than just seeking new traffic.

Takeaways

• Chris Carr has been in digital marketing for over 22 years.
• AI is becoming integral to modern marketing strategies.
• Programmatic advertising offers hyper-personalized targeting capabilities.
• Email marketing remains a crucial tool for businesses.
• The metaverse presents new opportunities and challenges for advertising.
• Understanding customer behavior is key to effective marketing.
• Businesses must focus on retaining customers, not just acquiring them.
• The speed of technological advancement is unprecedented.
• Marketers need to adapt to changes in consumer behavior due to AI.
• Owning your audience is essential for long-term success.

Chapters

00:00 Introduction to the Podcast and Guests

00:13 Chris Carr's Background and Digital Marketing Agency

01:48 The Future of Marketing with AI

12:10 Understanding Programmatic Advertising

16:18 The Value of Data in Marketing

17:36 Building and Maintaining an Email List

19:35 The Role of Email Marketing in a Digital Age

22:51 AI's Impact on Marketing and Communication

25:25 The Future of AI and Its Rapid Evolution

29:02 Navigating the Challenges of AI in the Workforce

32:33 The Metaverse: Opportunities and Ethical Concerns

45:32 The Education System and Its Adaptation to Technology

50:20 Self-Education in the Digital Age

52:51 The Limitations of Current Technology

54:42 Marketing Strategies: Filling the Bucket

57:51 Building Relationships and Networking

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

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