Eggs 433: Transforming webinars from simple sales tools into thought leadership opportunities with Logan Lyles

Summary

In this conversation, Ryan Roghaar interviews Logan Lyles, founder of DemandShift, about the evolution of webinars in B2B marketing. They discuss the importance of authenticity, delivering value, and building trust with audiences. Logan shares insights on creating engaging content, overcoming barriers to entry, and the technical aspects of running successful webinars. The conversation also covers the benefits of repurposing content, automation tools, and the differences between live and pre-recorded webinars. Logan emphasizes the need for marketers to adapt to new technologies and strategies to maximize their impact.

Takeaways

• Webinars should focus on thought leadership rather than just sales pitches.
• Delivering value is crucial for retaining audience attention.
• Building trust involves sharing expertise freely.
• The no-like-trust factor is essential in marketing.
• Repurposing content can significantly increase ROI.
• Automation tools can streamline webinar processes and save time.
• Live webinars allow for real-time audience engagement and feedback.
• You don't need expensive tech to start hosting webinars.
• Implementing a two-step signup process can boost conversion rates.
• A single webinar can generate multiple content pieces for future use.

Chapters

00:00 Introduction to DemandShift and Webinars

03:13 The Intentionality Behind Webinars

06:24 Delivering Value in Webinars

09:10 Building Trust and Relationships

12:08 The Balance of Thought Leadership and Conversion

15:04 Getting Started with Webinars

18:09 Repurposing Content for Maximum ROI

21:24 The Importance of Unique Perspectives

24:00 Becoming the Default Solution

26:56 Overcoming Self-Consciousness in Content Creation

32:24 Crafting a Content Strategy for Webinars

39:17 Live vs. Pre-Recorded Webinars: Pros and Cons

46:48 Advancements in Webinar Technology

49:25 The Power of Automation in Marketing

Links from the show:

ChatGPT Market Research Prompt: https://demandshift.co/prompt

14-Day Free Trial of HighLevel (with webinar snapshot): https://affiliates.gohighlevel.com/?fp_ref=logan-lyles&share=W5m179URIIQ3I4ExZ3Yz
Try Descript (AI-powered audio/video editor): https://get.descript.com/uy373esx9737

Credits:

Hosted by Ryan Roghaar and Michael Smith

Produced by Ryan Roghaar

Theme music: "Perfect Day" by OPM

The Eggs Podcast Spotify playlist:

bit.ly/eggstunes

The Plugs:

The Show: eggscast.com

@eggshow on twitter and instagram

On iTunes: itun.es/i6dX3pCOn

Stitcher: bit.ly/eggs_on_stitcher

Also available on Google Play Music!

Mike "DJ Ontic":

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@djontic on twitter

Ryan Roghaar:

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