Effective Marketing for both Established and Startup Fashion Designers and African Fashion Show Producers.

Episode 16 of the Made in Africa podcast, hosted by Celestin Ntawirema interviews Ingred Awuor, a Kenyan model coach, fashion designer, and fashion producer. Awuor, who runs the Nilotika fashion brand in Nairobi and organizes the annual Jazz Fashion Experience, shares insights on effective marketing for both established and startup fashion designers and African fashion show producers.

Awuor emphasizes the importance of fashion designers determining their business type and size to target the right audience. She stresses the value of honesty in business relationships, particularly between designers and clients. For emerging fashion designers, Awuor highlights business management skills as crucial for success.

Aspiring fashion show producers are advised to focus on securing suitable venues and well-trained models. Awuor also provides tips on effective communication and marketing strategies for Made in Africa brands.

The discussion extends to professional conduct when competing with business peers and within the community. Throughout the episode, Awuor's expertise offers valuable guidance for those navigating the African fashion industry, covering aspects from business planning and client relations to event production and industry etiquette.

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