Effective Marketing Strategies for Salons

In this conversation, Tracey McPheron and Bryan Perry discuss the current state of their salon business, focusing on marketing strategies, managing client reviews, and pricing models. They emphasize the importance of community engagement and effective advertising while addressing challenges such as false reviews and the need for proper pricing strategies. The discussion also touches on the significance of retail products in enhancing overall sales and the necessity of having a user-friendly booking system for clients.

Chapters

00:00 Introduction and Current Events

08:37 Marketing Strategies and Challenges

18:19 Pricing Models and Business Strategies