Most faculty pages are outdated directories. No story. No strategy.

But in today’s landscape, faculty visibility impacts everything, from citations and media to enrollment and funding.

In this episode, Dr. Hashim Zaman breaks down how higher-ed marketers can support faculty online without adding to their workload, or risking trust.

Here’s what you’ll take away:

• Why personal branding feels performative to most academics and how to reframe it as “visibility with purpose” rooted in research—not hype.
• The disconnect between MarCom teams and faculty. One wants content. The other wants control. Here’s how to bridge the gap.
• What makes academic content more shareable and engaging. From video abstracts to short posts, Dr. Zaman shares formats that work.
• How marketing leaders can support faculty without overwhelming them. Tools, templates, opt-ins, and mindset shifts that build long-term trust.

“Most professors want their work to be seen, they just don’t want to lose control of how it’s represented.” Dr. Hashim Zaman

🔗 Check out academic.blog to learn more

🎧 Follow Education Marketing Leader for more conversations like this.

Your website might be compliant. But is it neuroaccessible? If it’s not, you’re losing students before they even apply.

In this episode of the Education Marketing Leader podcast, I talk with Beth Jendro Noël, Director of Communications and Creative Services at Middlesex Community College.

She breaks down what most higher ed marketers are missing when it comes to accessibility, and how to fix it.

We cover:

✅ What “neuroaccessible” really means

✅ A practical audit you can use right now

✅ Why 33% of students are affected—but only 8% disclose

✅ How inclusive design helps retention, not just recruitment

✅ How her team built a better website using next steps, plain language, and video

Beth also shares a powerful personal story about supporting her neurodivergent child through the college application process and realizing her own institution’s site wasn’t built for them either.

Bonus: Don’t miss Beth’s article: The Power of Neuro-Accessible Communications: https://www.linkedin.com/pulse/power-neuro-accessible-communications-beth-jendro-no%25C3%25ABl-lunoe/?trackingId=uzagXRbqSs%2BjbjSVjBJaEA%3D%3D

🎧 Listen now.

➡️ Follow Beth for more accessibility insights.

📲 Subscribe to Education Marketing Leader for more no-fluff episodes built for higher ed marketers who actually want to move the needle.

In this episode of The Education Marketing Leader, I talk with Mike Barzacchini, Director of Marketing Services at Harper College, about how to stop being seen as a service desk, and start being viewed as a strategic leader.

Mike shares how his team made that shift by putting strategy first, building credibility through clear planning frameworks, and creating a culture of collaboration with leadership.

One of the biggest takeaways:

Slow down to move smarter.

Key ideas you’ll hear:

• How Harper’s 55-page goals and outcomes doc keeps everyone aligned
• The value of creative briefs to control scope creep
• Why “more isn’t better. Better is better” needs to be your north star
• What it really takes to build trust with leadership and reset expectations

We also get into internal culture, onboarding for mindset alignment, and the power of informal channels like Microsoft Teams to build team cohesion in hybrid settings.

🎣 Bonus: Mike’s son runs the YouTube channel John B., with 1.8M+ subscribers. If you’re into fishing, check it out.

🎧 Listen now and follow The Education Marketing Leader for more real conversations with higher ed marketers who get it.

A special thank you to Mariah Tang of Stamats for the introduction.