Edison’s CEO Pitches His Plan For Eaton Fire Survivors: ‘I Want To Be Able To …Look A Neighbor In The Eye’

The official investigation into the cause of the Eaton Fire is not over, but power company So-Cal Edison has already said that it likely sparked from their equipment.Edison is facing dozens of lawsuits from survivors, and one from the U-S Department of Justice, accusing the company of not only starting the fire, but also of negligence.Edison says it wants to make things right and has come up with a Wildfire Recovery Compensation Program for survivors. Eligibility is fairly expansive but many survivors say it does not go far enough, especially those who are also struggling with insurance payouts.CEO of Edison International Pedro Pizarro, who lives in the area affected by the Eaton Fire, says he “want to be able to walk into the grocery store and look his neighbors in the eye” so he stopped by in early November to give host Kate Cagle his pitch for the program.

Guest:

Pedro Pizarro, CEO, Edison International
Dana Brumfield, Altadena Resident

Clarification: Dana Brumfield, our guest profiled at the top of the episode, does not endorse Edison’s Wildfire Recovery Compensation Program at this time. The inclusion of her story is coincidental and not connected to the program currently being offered by So Cal Edison and Edison International.In addition, per her lawyer, the standard rate charged by attorneys representing wildfire survivors is 25 percent. The following interview implies the legal fees could reach as high as 40 percent.

Edison International’s Wildfire Recovery Compensation Program: https://energized.edison.com/wildfire-recovery-compensation-program

Edison increases compensation for Eaton fire victims, but some say it’s not enough: https://www.latimes.com/environment/story/2025-10-30/edison-increases-compensation-for-eaton-fire-victims-but-some-say-its-not-enough