Show Notes
What happens when anthropology turns its gaze on psychology and coaching?
In this episode, Simon Western is joined by social anthropologist Dr Mikkel Kenni Bruun and social scientist Dr Rebecca Hutten to explore what sits beneath contemporary mental health, therapy, and coaching practices. Together, they discuss culture, power, and the often-invisible assumptions shaping therapeutic work.
Rather than treating psychology as universal or value-neutral, Mikkel and Rebecca show how it is culturally produced, shaped by specific histories, institutions, and ways of making meaning. From this perspective, therapy and coaching are never neutral; they are embedded in social, political, and moral worlds.
Ethnography is central to this conversation, not just as a research method, but as a way of listening and staying with complexity. Instead of forcing distress, healing, and care into predefined psychological categories, ethnography attends to how these experiences are actually lived across contexts.
The discussion also challenges dominant Western ideas of the self. While psychology and coaching often centre the autonomous individual, anthropological perspectives highlight relational and socially embedded selves. This raises urgent questions about what happens when Western therapeutic models travel globally - and what they may erase or misunderstand.
Cultural competence comes under scrutiny too. Often presented as a solution, it can risk flattening culture into tidy checklists rather than engaging with lived complexity and power. As psychological language increasingly shapes public policy, workplaces, and everyday life, anthropology helps reveal the cultural and political work happening beneath the surface.

Key Takeaways

• Psychological and coaching practices are culturally produced, not universal
• Therapeutic cultures vary across histories, institutions, and contexts
• Ethnography reveals how mental health is actually lived
• The individual self is not a universal model
• Cultural competence can oversimplify difference
• Psychological practice is fundamentally relational
• Mental health discourse shapes ideas of the “good life”
• Anthropology makes the familiar strange - and visible again

Keywords
Anthropology, psychology, coaching, mental health, therapeutic culture, ethnography, cultural competence, relationality, self, good life

Brief Bios
Dr Mikkel Kenni Bruun is a social anthropologist at the University of Cambridge, Research Associate at the Healthcare Improvement Studies (THIS) Institute, and Affiliated Lecturer in the Department of History and Philosophy of Science. His ethnographic research includes NHS Talking Therapies (IAPT) services and community mental health initiatives in the UK. He is co-editor of Towards an Anthropology of Psychology (2025) and Rhythm and Vigilance (2025).

Dr Rebecca Hutten is an independent researcher, social scientist, and Associate Lecturer at The Open University. Trained as an anthropologist, she has worked in government policy research and Public Health at the University of Sheffield, and brings extensive fieldwork and clinical experience within NHS psychological services. She is co-editor of Towards an Anthropology of Psychology (2025).

Show Notes
In this episode Simon and Dr. Jack Black, Associate Professor at Sheffield Hallam University, think dangerously about AI through the unsettling lens of Lacanian psychoanalysis. This is a conversation about desire, discourse, power and the fantasies we project onto machines.
Drawing on Lacan, Jack reframes AI not as a neutral tool or intelligent object, but as a relational phenomenon - one that speaks into us, structures us, and increasingly stands in for authority itself. Together, Simon and Jack interrogate how AI comes to occupy the place of the Big Other: the supposed holder of knowledge, truth, and certainty in a fragmented world.
They explore Lacan’s four discourses, particularly the discourse of the hysteric, as a way of resisting AI’s creeping authority and the ideological narratives that present it as omniscient, objective, or inevitable. AI, they argue, does not know in any human sense - it recombines, repeats, and reflects back our own symbolic order, including its exclusions, biases and violences.
The conversation moves into education, where AI is rapidly being positioned as a new master signifier. What happens when learning is outsourced to algorithmic systems? What kinds of subjects are being produced? And whose knowledge is being legitimised - or erased - in the process?
Throughout the episode, AI is revealed as a site where cultural anxiety, political power, and unconscious desire collide. Rather than rejecting technology, Simon and Jack argue for a more critical, psycho-social engagement - one that keeps the human, the relational, and the ethical firmly in view.
This is a conversation about AI, but it is also about us: our longing for certainty, our fear of lack, and our temptation to hand over authority to machines. Lacan, unexpectedly, offers not despair but hope - a way to stay with complexity and resist the fantasy that technology can save us from being human.

Key Takeaways

• Lacanian psychoanalysis offers a radical way to rethink AI beyond hype and fear.
• AI is relational - it emerges within human discourse, not outside it.
• The discourse of the hysteric provides a critical stance toward AI as authority.
• AI does not “know”; it mirrors and amplifies existing symbolic systems.
• Education must resist uncritical adoption of AI as a master solution.
• Algorithmic systems reproduce social bias, including racism and exclusion.
• Technology increasingly objectifies the Big Other.
• AI exposes deep tensions around desire, knowledge, and power.
• Ideology sits quietly behind the push to normalise AI everywhere.
• Lacan helps us stay critical, hopeful, and human in a technological age.

Keywords
AI, Lacan, psychoanalysis, discourse, education, culture, technology, relationality, society, human experience

Brief Bio
Dr. Jack Black is Associate Professor of Culture, Media, and Sport at Sheffield Hallam University. An interdisciplinary researcher, working across the disciplines of psychoanalysis, media and communications, cultural studies, and sport, his research focuses on topics related to race/racism, digital media, and political ecology. He is the author of The Psychosis of Race: A Lacanian Approach to Racism and Racialization (Routledge, 2023) and co-editor of Sport and Psychoanalysis: What Sport Reveals about Our Unconscious Desires, Fantasies, and Fears (Lexington Books, 2024). He is also Senior Editor for the Journal, Sport and Psychoanalysis (Cogent Social Sciences).

Show Notes
In this episode of Edgy Ideas, Simon talks with Stewart Desson, founder of Lumina Learning, whose work has reshaped the field of psychometrics by bringing a deeply humanistic, culturally sensitive, and relational approach to understanding personality at work.
Stewart reflects on the evolution of psychometrics, from traditional trait-based systems to more nuanced, emergent models that honour human complexity rather than reduce it. Simon and Stewart explore how leadership, workplace culture, and collective performance are shaped by the ways we measure and make meaning from human behaviour. Drawing on large-scale data sets, Stewart shares insights into gendered leadership patterns, highlighting how women frequently bring more collaborative strengths to the fore and questions how organizations reward or neglect such capacities.
The conversation ranges widely: from the cultural biases embedded in psychological tools, to the rise of AI and its disruptive impact on assessment practices, to the philosophical question at the heart of both leadership and psychometrics: How do we live a good life and build a good society?
Stewart invites us to reconsider how organisations balance the drive for individual performance with the need for collective thriving, urging leaders to cultivate workplaces grounded in collaboration, kindness, and continuous self-development.

Key Reflections

• Psychometrics is expanding as a discipline that bridges science and humanism, offering deeper insights into human behaviour.
• Many organisations continue to reward individualistic traits over relational or collective strengths.
• Psychometry should empower individual uniqueness and avoid the reductive labelling common in traditional models.
• Cultural sensitivity is essential when designing and applying psychometric assessments.
• AI is rapidly transforming the psychometry, raising both opportunities and concerns about quality and validity.
• Leadership models must be adaptable to diverse cultural contexts and organisational needs
• A good society is built on collaboration, shared purpose, and relational leadership.

Keywords
psychometrics, leadership, AI, workplace culture, individual performance, collective performance, cultural sensitivity, organisational psychology, human behaviour, collaboration

Brief Bio
Dr Stewart Desson, Board Member of the Association for Business Psychology and Founder & CEO of Lumina Learning, is a leading voice on how people’s behaviour drives organisational performance. Drawing on decades of experience and a PhD in Organisational Psychology, he revolutionised workplace psychometrics by empowering individuality through the Lumina Spark model. Over the past 15 years, he has built a global community dedicated to moving beyond traditional assessments toward a more nuanced, human-centred approach that helps organisations create adaptable, resilient, high-performing teams.