Eden Jackson-Jones — Finding Clarity in Career, Community, and Calling

In this conversation, Ashton and Eden discuss the challenges and transitions Eden is facing as the interim marketing director at Visit Minot. They explore the balance between personal life and professional responsibilities, the importance of community engagement, and the strategies Eden implemented to enhance marketing efforts. Eden shares her insights on leadership, the significance of making others feel valued, and the need for curiosity and open-mindedness in marketing. The discussion emphasizes the importance of understanding audience needs and adapting strategies accordingly, especially in the context of tourism and community advocacy.